Vine Offers New Value Add to Brands
A few months have passed since Twitter began its great experiment into “in-feed video” and brands have embraced it with open arms. But more than simply creating content for engagements sake, some brands are using the platform as a value add. They are creatively thinking outside the box and using the 6 second window to give users a reason to follow.
1. Lowes - Making projects more manageable 6 seconds at a time
2. Malibu Rum – Creating e-cocktails with island inspiration
3. Kate Spade – Embracing a brand’s lifestyle
Do you have other favorite brands on Vine? Leave them in the comment section below!
Tech Crunch Disrupt- Top 5 Start Ups to Watch
This Wednesday marked the end of another successful Tech Crunch Disrupt conference in New York City. While the travel and conference costs kept many techies at bay, Tech Crunch did an impressive job streaming the events live. Based in Washington, members of the agencyQ team followed along during keynote speeches and the hackathon presentation as they unfolded. While there were hundreds of businesses and start-ups featured, there were a couple that really caught our attention.
Here are Q’s Tech Crunch top 5 start ups to watch in 2013:
1. Rambler- Hackathon Winner, Purchase location visualization
2. Vox Creative
3. Floored- 3D real estate mapping
4. News Genius- Applying Rap Genius annotation to current news
5. Adafruit- Helping people get more comfortable with their own electronics
Click HERE to read a full list of the participants and leave your favorite below in the comment section!
Featured image by Eventful.
Q Welcomes Lauren Turner to the Team
Join us in welcoming Lauren Turner, our new Vice President, Agency Director, to the Q team! As a longtime digital specialist with award-winning results, Lauren Turner brings a broad range of skills in digital communications, social strategy and social design project management to agencyQ.
Prior to joining agencyQ, Lauren spent 4 years as a Digital Producer at Social@Ogilvy, Ogilvy’s global social media practice. While at Ogilvy, she led a wide range of integrated teams on a variety of social strategy, user experience, visual design, content creation and web/mobile application development projects for some of the agency’s largest and most high-profile clients.
Her work — from a website redesign for the Architect of the Capitol to a major London 2012 Olympics corporate campaign for BP — has spanned the government, NGO and commercial sectors, often with industry-leading results. She also regularly contributed to the agency’s training initiatives and new business endeavors.
Previously, Lauren worked as the Marketing and Communications Coordinator for the Museum of Photographic Arts (MoPA) in San Diego, where she managed all paid, owned and earned communications for the Museum and its programming.
Lauren holds a Bachelor’s Degree in Integrated Marketing Communications with a minor in Art from San Diego State University. She currently resides in Alexandria, VA, with her dog, Ellie.
Meet our New Chief Technology Officer, Paul Danckaert
The Q team is excited to welcome Paul Danckaert as Chief Technology Officer. In the words of our outspoken COO Steve Marino, “Paul is the smartest, most creative technologist I have ever met. Period. Bar none.” He brings deep insight into technology solutions, methodology, and implementation to strengthen agencyQ’s commitment to providing the best solutions for our clients.
Paul has extensive expertise in technology and application development – from leading the Marine Corps Tactical Wireless Logistics analysis efforts and testing tactical radio and satellite systems for IT system deployment, to supporting the creation of SAFEBETS, a methodology and solution for simulating and staging the deployment of IT systems in highly variable environments.
Paul is joining agencyQ after serving as Chief Technology Officer/Principal Analyst at IR Technologies where he oversaw large scale projects including GCSS-MC – a Marine Corps ERP system for modernizing logistics worldwide through analysis of technical solutions, concept of employment, and the development of DoDAF artifacts. Paul worked on the redevelopment of the ATLASS unit supply management system used in garrison and tactical environments throughout the Corps. The system evolved into WebATLASS, a multi-user/multi-unit consolidated server used to centralize supply operations.
Previously, Paul served as Vice President of Technology & Technical Lead at Magnet Interactive and AKQA where he was responsible for providing tech solutions and software/systems architectures for clients including Dupont, Kellogg, Mayo Clinic, among others.
But don’t let Paul’s genius intimidate you, when he’s not commanding an army of programmers you can find him enjoying the great outdoors with his family or gliding elegantly across a ballroom floor.
Help us welcome Paul to the team with your warm wishes below!
To read more about the incredible journey that led Paul to Q click HERE.
How the “Harlem Shake” Took the Internet By Storm
Internet sensations like the “Harlem Shake” don’t just appear over night, no matter how much marketers want them to. They take time, creativity, and, like the “Harlem Shake,” the power of influencers to make them happen. It takes a village to raise a child, but it takes the world to make a video go viral. Check out the agencyQ infographic below to see the rise of the “Harlem Shake.”
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