agencyQ Digital Strategist Jessica Shieh wrote an article for DMNews, “E-mail marketing: the social outcast?” in which she discusses the lack of social sharing features in email marketing campaigns and how marketers need to consider integrating old media with new as this vintage marketing tactic gets increasingly social. The full piece is available on the DMNews website here.

Angela Brown, Marketing Manager

On Tuesday, agencyQ co-sponsored a Web Content Mavens event on content strategy and CMS implementation. The topic was a great fit for us both as a sponsor and as our first outing with the Mavens, so I headed over to the offices of the National Trust for Historic Preservation with one of our project managers. The purpose of the meeting was to define content strategy and execution within a content management framework, and each topic had its own speaker. Harry Chauss of Content Strategy DC represented the strategists and F’Lynne Didenko offered war stories from her role as WCMS Product Manager at Sallie Mae, Inc.

After giving the audience the scoop on Q during the sponsor intros, I spent the remainder of the evening Evernoting away during the presentation (I hope no one thought I was rudely replying to emails instead). Here’s what I came away with.

Forbes editor Melanie Wells features commentary from Digital Strategist PJ Urquilla in an article on why despite pressures to over-emphasize social media sites, marketers should continue to focus on valuable website content as consumers experience “Facebook Fatigue.” In the article, PJ emphasizes the need for strong, content-driven corporate websites and engaging online experiences for consumers.

The full article is available on the Forbes blog here.

Kurt Roberts, Q’s VP of Digital Strategy, wrote an article for ZDNet on what to consider when choosing your second, third or fourth CMS. In the article, Kurt notes that as CMS spending continues to grow, there are several factors businesses should keep in mind before selecting a vendor for implementation.

The full article is available on the ZDNet site here.

1. Why you must keep track of your online profile
by Dan Griliopoulos on Techradar

By now we’ve all heard plenty about the importance of monitoring your company’s brand online. Understanding your advocates and detractors and the conversations around your business online are of critical importance in the digital age. But what about your personal brand?

Takeaway: You are just as much a brand as the company your work for, the college you graduate from or the toothpaste you use. You’ve undoubtedly seen the frequent articles and blog posts warning job seekers to play it safe with their online footprints, but managing your personal brand online goes much deeper than that. Whether you’re a new graduate looking for that first job or a veteran marketer pitching a client, online reputation management requires long-term diligence. Make sure you know what’s out there and that you are careful with the information you can control.  You never know who is searching for you or watching your social network profiles. To paraphrase and old rule of thumb, if you wouldn’t want your grandmother to see it, you probably shouldn’t post it online.