Archive for the ‘Q News & Events’ Category

agencyQ Digital Strategist Jessica Shieh wrote an article for DMNews, “E-mail marketing: the social outcast?” in which she discusses the lack of social sharing features in email marketing campaigns and how marketers need to consider integrating old media with new as this vintage marketing tactic gets increasingly social. The full piece is available on the DMNews website here.

Forbes editor Melanie Wells features commentary from Digital Strategist PJ Urquilla in an article on why despite pressures to over-emphasize social media sites, marketers should continue to focus on valuable website content as consumers experience “Facebook Fatigue.” In the article, PJ emphasizes the need for strong, content-driven corporate websites and engaging online experiences for consumers.

The full article is available on the Forbes blog here.

Kurt Roberts, Q’s VP of Digital Strategy, wrote an article for ZDNet on what to consider when choosing your second, third or fourth CMS. In the article, Kurt notes that as CMS spending continues to grow, there are several factors businesses should keep in mind before selecting a vendor for implementation.

The full article is available on the ZDNet site here.

agencyQ will co-host the next DC Sitecore User Group Meeting with NavigationArts and Siteworx on September 21. This time we’re taking our show on the road to Northern Virginia with an evening of networking and a discussion of the Sitecore Online Marketing Suite at Chima Brazilian Steakhouse in Tysons Corner.

Join us as we discuss the importance of analytics and share some best practices around what and how we can measure our website activity.  We will also explore the new Sitecore Online Marketing Suite and Analytics tool and look at some practical applications for improving business.

The agenda will cover:

• The importance of Analytics: What To Measure and How To Use The Data
• An Introduction to the Sitecore Analytics and Marketing Suite
• Q and A
• Networking

Plus, we’ll feed you! So what are you waiting for? Get the full details and register here.

Q’s CEO Tim Neill authored a post for the Forbes.com CMO Network on pitfalls to avoid when rebranding after an acquisition. In the post, Tim cautions against making marketing an afterthought during this critical part of the M&A process and outlines three common mistakes organizations make as they work to discover the identity of a newly formed entity.

The complete post is available on Forbes.com here.