Archive for the ‘Content Management Systems (CMS)’ Category

Angela Brown, Marketing Manager

On Tuesday, agencyQ co-sponsored a Web Content Mavens event on content strategy and CMS implementation. The topic was a great fit for us both as a sponsor and as our first outing with the Mavens, so I headed over to the offices of the National Trust for Historic Preservation with one of our project managers. The purpose of the meeting was to define content strategy and execution within a content management framework, and each topic had its own speaker. Harry Chauss of Content Strategy DC represented the strategists and F’Lynne Didenko offered war stories from her role as WCMS Product Manager at Sallie Mae, Inc.

After giving the audience the scoop on Q during the sponsor intros, I spent the remainder of the evening Evernoting away during the presentation (I hope no one thought I was rudely replying to emails instead). Here’s what I came away with.

Kurt Roberts, Q’s VP of Digital Strategy, wrote an article for ZDNet on what to consider when choosing your second, third or fourth CMS. In the article, Kurt notes that as CMS spending continues to grow, there are several factors businesses should keep in mind before selecting a vendor for implementation.

The full article is available on the ZDNet site here.

agencyQ will co-host the next DC Sitecore User Group Meeting with NavigationArts and Siteworx on September 21. This time we’re taking our show on the road to Northern Virginia with an evening of networking and a discussion of the Sitecore Online Marketing Suite at Chima Brazilian Steakhouse in Tysons Corner.

Join us as we discuss the importance of analytics and share some best practices around what and how we can measure our website activity.  We will also explore the new Sitecore Online Marketing Suite and Analytics tool and look at some practical applications for improving business.

The agenda will cover:

• The importance of Analytics: What To Measure and How To Use The Data
• An Introduction to the Sitecore Analytics and Marketing Suite
• Q and A
• Networking

Plus, we’ll feed you! So what are you waiting for? Get the full details and register here.

Kurt Roberts, VP, Digital Strategy

Almost all launch problems result from a lack of planning. The top three are very easy to confront ahead of time, but are almost impossible to recover from if you don’t plan for them.

After dozens of CMS launches, I’ve found some pretty easy ways to deal with them. Here is a breakdown of the three most common problems you’re likely to encounter during a CMS launch and tips on how to avoid them.

Sean Breen, Chief Operating Officer

1. Lather-Rinse-Repeat: Companies and organizations may implement a new CMS every five to seven years and in some cases, only once! We do this every day. And every day we learn a little bit more about what works and what doesn’t. Making marketing and technology work well together takes practice – and we get a lot of practice.

Think about it this way. We implement 10 or more full-scale, enterprise CMSs every year as well as 20 smaller CMS implementations in a year. That’s 30 or more CMS implementations a year. We get the opportunity to learn more in one year than most companies implementing a CMS in-house will learn in 150!