Archive for the ‘Interactivity’ Category

This Wednesday marked the end of another successful Tech Crunch Disrupt conference in New York City. While the travel and conference costs kept many techies at bay, Tech Crunch did an impressive job streaming the events live. Based in Washington, members of the agencyQ team followed along during keynote speeches and the hackathon presentation as they unfolded. While there were hundreds of businesses and start-ups featured, there were a couple that really caught our attention.

Here are Q’s Tech Crunch top 5 start ups to watch in 2013:

1. Rambler- Hackathon Winner, Purchase location visualization

2. Vox Creative

3. Floored- 3D real estate mapping

4. News Genius- Applying Rap Genius annotation to current news

5. Adafruit- Helping people get more comfortable with their own electronics

Click HERE to read a full list of the participants and leave your favorite below in the comment section!

Featured image by Eventful.

Monday’s historic Presidential Inauguration took weeks of careful planning and attention to detail as Obama was sworn in for his second term.   One million+ supporters came out to support the President and capture each moment for their friends and family.  Check out the agencyQ “Obameter” below for a look at some of the most interesting event planning, facts and photos from the attendees!

Founded in 1999, agencyQ delivers award winning social, mobile and interactive solutions that transform the way organizations reach, engage and inspire their key audiences. With a unique ability to align our creative, technology and marketing acumen with clients’ strategic goals, agencyQ has generated measurable results for a global base of corporations, governments and associations over the past three decades. To learn more about agencyQ and its work, visit www.agencyQ.com or follow @agencyQ on Twitter.

If you’ve noticed that Facebook has been a little buggy lately, you’re not alone and there are several reasons why. In response to mounting competition, Facebook is in the process of rolling out major changes. Whether you are a Facebook power user, or only log on occasionally to view pictures of friends and family, this list of changes has something for everyone.

You No Longer Need 25 Fans To Get A Custom Page URL

Historically, a major pain point for Facebook page managers was the need to wait to accumulate the 25 fans necessary to create a custom page URL once a page had been created. Those vanity extensions go quickly, and it can be frustrating to watch some of the best fits for a brand disappear while you work to build your fan base. And who want to refer their earliest fans to a long, unmemorable URL with a bunch of numbers at the end. Well take heart. As of this week, once you hang that digital shingle, the option to select a vanity URL is yours.

By Tom Rege, Senior Digital Strategist

I suspended my Netflix subscription today. I realized I have not watched a movie on a DVD in months. All of the movies I have seen are delivered over the air from a “cloud”. Netflix recognized this trend and now offers some movies via an instant feature to your TV, game system, DVR, Computer, iPad, PDA etc.

It’s no revelation that the end of the DVD is near.  Netflix ended Blockbuster by the delivery of movies through the mail, this made going to the store to rent a movie a waste of time and gas. The delivery of movies via a “cloud” will make getting a DVD in the mail seem just as old fashioned.

1. 3 Ingredients to build a successful mobile marketing campaign
By Stacy Lewis for Mobile Marketer Daily

Jumping into mobile but don’t know where to start? You’re not alone, and articles like this are written for them any marketers out there who are interested in adopting this channel but searching for best practices.

Takeaways: Promotion and messaging – which are among the strategies in the article – are age old marketing principles. But the importance of exclusivity is an important differentiator for mobile and social media marketing efforts. Tailoring promotions, offering “VIP” access and helping members of your audience feel like they are “in on” something unique is an important strategy for successful efforts in this space.

2. How to Incorporate Influencers into Content Marketing
By AMANDA MAKSYMIW for The Content Marketing Institute Blog

Content marketing is absolutely critical, but where do influencers fit? Do you even know what influencer marketing is? Amanda Maksymiw breaks it down on the Content Marketing Institute blog.

Takeaways: Influencer marketing isn’t new and you may actually already be doing it – marketers have been engaging with the people and groups that their target audience looks to for information for a very long time. But did you know that content marketing and influencer marketing need to work together? The article is full of takeaways, but this line sums it up: “By engaging in ongoing conversations with key bloggers, reporters and other influencers, they will be more apt to share your content and refer to you as a thought leader in the space.” Their insight, behavior and feedback can also inform your approach to content going forward, so don’t ignore this critical audience as you define your marketing plans for 2010!