Archive for the ‘Interactivity’ Category

agencyQ Digital Strategist Jessica Shieh wrote an article for DMNews, “E-mail marketing: the social outcast?” in which she discusses the lack of social sharing features in email marketing campaigns and how marketers need to consider integrating old media with new as this vintage marketing tactic gets increasingly social. The full piece is available on the DMNews website here.

Forbes editor Melanie Wells features commentary from Digital Strategist PJ Urquilla in an article on why despite pressures to over-emphasize social media sites, marketers should continue to focus on valuable website content as consumers experience “Facebook Fatigue.” In the article, PJ emphasizes the need for strong, content-driven corporate websites and engaging online experiences for consumers.

The full article is available on the Forbes blog here.

1. Why you must keep track of your online profile
by Dan Griliopoulos on Techradar

By now we’ve all heard plenty about the importance of monitoring your company’s brand online. Understanding your advocates and detractors and the conversations around your business online are of critical importance in the digital age. But what about your personal brand?

Takeaway: You are just as much a brand as the company your work for, the college you graduate from or the toothpaste you use. You’ve undoubtedly seen the frequent articles and blog posts warning job seekers to play it safe with their online footprints, but managing your personal brand online goes much deeper than that. Whether you’re a new graduate looking for that first job or a veteran marketer pitching a client, online reputation management requires long-term diligence. Make sure you know what’s out there and that you are careful with the information you can control.  You never know who is searching for you or watching your social network profiles. To paraphrase and old rule of thumb, if you wouldn’t want your grandmother to see it, you probably shouldn’t post it online.

1to1 media tapped Q’s CEO Tim Neill to discuss how global brands can reach international audiences by engaging in online conversations via social media. Tim also discusses the importance of social media monitoring and the need for community managers to support companies’ efforts to monitor online conversations, digest information cleaned from social media monitoring and engage their audiences online.

The full post is available on the 1to1 media website here.

1. Facebook Places: What It Is, What It Isn’t, And Why It May Change The World
By Augie Ray with Forrester

On August 18 Facebook announced its long-anticipated geolocation offering called “Places,” and the Internet went crazy. In what was the most popular post we tweeted this week, Forrester’s Augie Ray argues that “the most important contribution Facebook is making to the geolocation social space is not in form but scale.”

Takeaway: First of all, Places is neither evolutionary nor new. Foursquare and Gowalla beat them to the punch eons ago in tech time. While foursquare counts around 2.5 million users in its base, Facebook has 500 million. This means that Facebook is positioned to introduce the benefits of location sharing to a new and much wider audience. But the rub is in the very first paragraph of Ray’s post – while the popular Foursquare counts around 2.5 million users in its base, Facebook has 500 million, meaning Facebook is now positioned to introduce the benefits of location-sharing to a new and much wider audience. Facebook has an opportunity to change the way people approach social networking without even creating something new. How this will play out has yet to be seen, but the potential significance of this new feature is undeniable.

Have you given Places a try yet? Let us know what you think in the comments.