Archive for the ‘Digital Sales and Marketing’ Category

agencyQ Digital Strategist Jessica Shieh wrote an article for DMNews, “E-mail marketing: the social outcast?” in which she discusses the lack of social sharing features in email marketing campaigns and how marketers need to consider integrating old media with new as this vintage marketing tactic gets increasingly social. The full piece is available on the DMNews website here.

1. Why you must keep track of your online profile
by Dan Griliopoulos on Techradar

By now we’ve all heard plenty about the importance of monitoring your company’s brand online. Understanding your advocates and detractors and the conversations around your business online are of critical importance in the digital age. But what about your personal brand?

Takeaway: You are just as much a brand as the company your work for, the college you graduate from or the toothpaste you use. You’ve undoubtedly seen the frequent articles and blog posts warning job seekers to play it safe with their online footprints, but managing your personal brand online goes much deeper than that. Whether you’re a new graduate looking for that first job or a veteran marketer pitching a client, online reputation management requires long-term diligence. Make sure you know what’s out there and that you are careful with the information you can control.  You never know who is searching for you or watching your social network profiles. To paraphrase and old rule of thumb, if you wouldn’t want your grandmother to see it, you probably shouldn’t post it online.

1to1 media tapped Q’s CEO Tim Neill to discuss how global brands can reach international audiences by engaging in online conversations via social media. Tim also discusses the importance of social media monitoring and the need for community managers to support companies’ efforts to monitor online conversations, digest information cleaned from social media monitoring and engage their audiences online.

The full post is available on the 1to1 media website here.

agencyQ will co-host the next DC Sitecore User Group Meeting with NavigationArts and Siteworx on September 21. This time we’re taking our show on the road to Northern Virginia with an evening of networking and a discussion of the Sitecore Online Marketing Suite at Chima Brazilian Steakhouse in Tysons Corner.

Join us as we discuss the importance of analytics and share some best practices around what and how we can measure our website activity.  We will also explore the new Sitecore Online Marketing Suite and Analytics tool and look at some practical applications for improving business.

The agenda will cover:

• The importance of Analytics: What To Measure and How To Use The Data
• An Introduction to the Sitecore Analytics and Marketing Suite
• Q and A
• Networking

Plus, we’ll feed you! So what are you waiting for? Get the full details and register here.

1. The Coupon Network: Everything You Need To Know About The Web’s Hottest Business Model
By Alexia Tsotsis on TechCrunch

With the growth of deal sites like Groupon and Livingsocial the white-hot popularity of online couponing is undeniable. In this post, TechCrunch walks businesses looking to get in on the action through the most important points to consider for this business model.

Takeaway: This article is all about takeaways so we’ll stick to the most significant. One of the most important points here is that customization is key. No blanket approach can be taken here. Consumer targeting, a 360-degree marketing approach and a thoughtful user experience (avoid point-of-purchase hassles) are also critical.