This Week’s Top Tweets (April 16)

1. Box.net Adds More CRM Integration, This Time It’s SugarCRM 6.0
by David Roe on CMSWire

Box.net has been hovering around the CRM market for some time now, but their announcement that their cloud-based content management system can now be integrated with open cloud CRM provider (and Q partner) SugarCRM generated a lot of interest. In October 2009, Box made the same move with Salesforce.com.

Takeaway: The announcement, which was made at Sugar’s annual SugarCon show on Tuesday, means that Sugar users will be able to access documents stored in Box’s CMS.

2. If you don’t take care of your employees… they won’t take care of your customers
by Mark Johnson of Loyalty360

In this brief but impactful post, Loyalty360’s Mark Johnson discusses the alarming results of recent studies on employee engagement. A few highlights:

A May 2009 survey by consulting firm Watson Wyatt Worldwide (now Towers Watson) found that engagement levels for top performers at large U.S. companies fell close to 25% year over year.

Employees overall experienced a 9% drop in engagement year over year.

A March 2009 survey by Gallup found that 52% of U.S. workers over the age of 18 were disengaged and an additional 18% were actively disengaged.

Takeaway: The headline says it all – if you don’t take care of your employees, what incentive do they have to care for your customers? Johnson notes that the levels of active disengagement reported in the surveys costs businesses an estimated $416 billion in lower productivity. It also costs companies dearly in terms of both employee loyalty and customer loyalty. Make sure you take care of your employees and that your marketing and human resource staff work together to drive both internal and external engagement. Your employees and customers will thank you.

3. Twitter: All the Numbers That Matter
by Mathew Ingram on GigaOm

Mathew Ingram summarizes the hard numbers behind Twitter’s growth and size straight from the source – Twitter’s co-founders Biz Stone and Evan Williams, who announced the figures at their first-ever developers conference, Chirp.

Takeaway: It seems like every other day there are new facts and figures for Twitter, but these are the numbers that matter the most for marketers and tech wizards alike. The bottom line is that Twitter’s growth is showing no signs of slowing down and there are numerous opportunities for businesses to incorporate the platform into their marketing strategies – whether it serves as a medium for engagement or a platform to provide a new service to your customers.



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