This Week’s Top Tweets (January 21)

1. 5 Tips to Evaluate Content Management Platforms in a Changing Enterprise
By Marisa Peacock on CMS Wire

Evaluating CMS platforms is difficult enough without the added dynamic of new and emerging technologies. CMS Wire’s Marisa Peacock offers her thoughts on how businesses can navigate through the process of selecting a CMS in an increasingly rapidly changing landscape.

Takeaways: Marisa identifies five common factors businesses of every type should consider while evaluating a CMS, from cost versus value delivered to security and resourcing. This article offers a great framework for this critical evaluation process, but unless you have robust, ongoing training in this area, it is still important to engage the right technology partner to assist with a CMS evaluation, selection and implementation.

2. MUST READ new Pew survey about groups on the internet
By Maddie Grant on Social Media Today

In this Social Media Today piece, nonprofit/association marketing guru Maddie Grant interprets data from a brand new Pew Internet Research survey out called The Social Side of the Internet which addresses the impact of the internet on group formation. Grant highlights the study’s implications for nonprofits and advocacy groups.

Takeaways: Web and social media users are highly likely to join and be highly engaged in groups, but why? According to the study, heavy internet use, particularly social media sites (with Twitter cited as the greatest influencer) is one of the “most powerful predictors of whether people perceive the internet as having a major impact on their ability to find groups that match their interests.” For nonprofits and advocacy groups, this means that now more than ever you need to take your online presence seriously, whether you’re promoting your organization as a whole or a specific program or initiative. And in 2011, this means going above and beyond simply having a website.

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