In the wake of Facebook’s BIG ANNOUNCEMENT of its Groups feature, The Next Web offers a summary of the best and worst of this new feature. Literally. The title misleads the reader because the post only goes on to cover the author’s two biggest gripes about the tool. However, it does serve as a friendly reminder that like everything that emerges on the Internet, and Facebook’s previous BIG ANNOUNCEMENT, Places, it has its pro’s and con’s.
Takeaway: There are certainly some benefits to this feature, but it suffers from two long standing Facebook problems – the spammy nature of updates and privacy issues. Being part of a Facebook group means that you have yet another thing to opt in or out of in terms of email notifications from Facebook, and updating your settings every time Facebook decides to add a new feature is getting a little old for a lot of users. Add to this the fact that no consent is required for someone to add you to a group (unless, yet again, you change this permission through your privacy settings on Facebook), and it’s clear that this feature has room for improvement.
CMS selection and implementation are not easy, which is why businesses often hire folks like us to help them through this grand exercise. But the fact that help is available doesn’t mean that it isn’t important to educate yourself in this area, as it can help ease the pain of going through this process and help you select the best vendor for the job. In this blog post, John Austin shares his observations related to evaluating and purchasing Web Content Management software gleaned from experience as a CMS customer, CMS selection consultant, CMS integrator, and most recently, Sitecore employee.
Takeaway: This lengthy post is packed with useful information that’s tough to summarize, but the biggest takeaway here is that these tips are valuable not only for CMS selection, but for selecting virtually any online solution, from social media platforms to marketing automation. Before you purchase any solution in this category, keeping these best practices in mind can save you weeks worth of work and a lot of money in the long run.
This entry was posted on Friday, October 15th, 2010 at 4:57 pm and is filed under Content Management Systems (CMS), Digital Strategy, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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