The Week’s Top Tweets (July 22)

1. Mobile to grow to $1.2B by 2011 – faster than PC, Web advertising: J.P. Morgan
On Mobile Marketer Daily

You’ve probably heard that mobile devices are overtaking PC’s among consumers in terms of purchase preference and Internet use, but how does that translate into advertising spend?

Takeaways: The opening line says it all, “Mobile advertising has reached critical mass and will double this year to reach a total of approximately $1.2 billion.” But what does that mean for your business? If you think it means you should jump on the mobile advertising bandwagon, not so fast. The platform is growing and chances are, your audience is definitely there. However, as the article states, smaller screen real estate, creative limitations, the need for consistent formats and ROI metrics present challenges for mobile advertisers that can’t be ignored. Additionally, ad revenue for mobile advertising is consistently lower than traditional Internet advertising. None of these factors should serve as deterrents from pursuing mobile advertising altogether, but rather than rushing to allocate resources toward mobile advertising, be smart about it and make sure that it is part of a more high-level, multichannel marketing strategy.

2. The Anatomy of a Web Redesign Failure
By Andrew Hanelly on Social Media Explorer

We’ve all been there. The decision to redesign a site. The selection of a vendor and the planning process involved in revamping your online presence (What? We’ve been on the client side too). The excitement and anticipation of the launch. And then….FAIL. So how does a website overhaul start with the best intentions and then complete miss the mark at launch?

Takeaway: We’ll let you dive into the article to ready the myriad reasons a website launch fail, but the overarching theme is that, even with the best laid plans, if you’re redesigning a site with the wrong team in place and in the absence of a sound, data-driven strategy, it is all but destined to fail. Make sure you have the right people involved – and not too many of them – and that you go through the redesign process with adaptability and client/audience needs in mind. Otherwise, you’ll risk spending time, money and human resources on a disappointing result.

Image credits: Richard Stowey and Sean MacEntee via Flickr Creative Commons

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