The use of social media has finally started to evolve, particularly among big brands. More and more businesses are going beyond a focus on platforms and the idea of “free” marketing tools and approaching social media with the same strategic mindset as other marketing channels. As that evolution continues to take place, the emphasis on metrics and ROI becomes even stronger. In this blog post, Pam Moore reminds us that social media isn’t really free – it requires the same human and financial resources as other channels – and offers 10 reasons that ROI needs to be part of the backbone of your social media strategy.
Takeaway: The 10-reason list is packed with takeaways so we won’t ruin it for you, but if you aren’t already approaching social media the same way you are your other marketing efforts – with a thoughtful strategy driven by results – you’re wasting your time.
Have you looked at your Google AdWords dashboard lately (or any PPC dashboard)? If not, you’re not alone, but you are missing out on one of the most useful (and free) tools on the platform. This handy article runs through some of the key features of the dashboard for Google’s PPC platform and ways you can better leverage the tool to improve the quality and relevance of the data you pull for you campaigns.
Takeaways: We’re all busy and it can be hard to take time to stay on top of developments in the tools we use or to research how to maximize their use for our benefit. However, taking a small amount of time to do just that can save you time in the long run. This article gives you a head start for taking a fresh look at AdWords and its dashboard feature. Take the time to make it work for you.
This entry was posted on Monday, April 4th, 2011 at 3:43 pm and is filed under Digital Sales and Marketing, Digital Strategy, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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