Content creates some of our biggest challenges when it comes to creating websites and interactive campaigns for our clients. While marketing collateral tends to come to mind first when people think of content, Conversation Agent’s Valeria Maltoni argues that you may have more content than you think and that in the digital age, it can come from some nontraditional places.
Takeaways: According to Maltoni, in addition to existing content you may have in-house, there is also a wealth of user generated content out there to be mined and organized. And if you’re lucky enough to have people out there who are passionate about you brand or service, that’s even better, because as part of your content curation efforts, you can acknowledge and recognize their contributions. Maltoni cites major brands Apple, IKEA, and Ducati as examples of brands with a passionate core group of customers who are evangelists or advocates on behalf of the brand, but you don’t have to be a multi-million dollar organization to have fans. As Maltoni states in the article, no matter your size, what truly matters is understanding what to listen for and how to harness your brand advocates’ energy on behalf of the total content your business organizes and shares. Great questions and tips are offered in the full piece.
Integrating social media with email marketing is something we’ve talked about at length at Q and it’s becoming increasingly important. This eMarketer article talks about why social media is the most important tool in your marketing toolkit to integrate with email.
Takeaway: If you haven’t started thinking about how to integrate your social media presence with your email marketing efforts, you should, particularly Facebook and Twitter. In the study discussed in the article, social media integration was shown to be hugely successful for building opt-in email lists and expanding the reach of these campaigns. It’s time to carefully consider which social media channels you should use to enhance your email marketing efforts and how you will streamline that process.
This entry was posted on Friday, November 19th, 2010 at 6:06 pm and is filed under Digital Sales and Marketing, Digital Strategy, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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