Jessica Shieh, Digital Strategist
When Google announced Google Instant in early September, tech blogs, forums and social media channels exploded with buzz about this change to the popular search engine.
If you’re looking for a basic primer, Matt McGee provides a great overview on the Search Engine Land blog, but in this two-part blog series, I’m going to skip over the basics and talk about Google Instant’s potential impact on user behavior and consequently, how it changes the SEO game.
How Will Google Instant Change User Behavior?
Search experience used to be like this: you come up with a search term, type it in, click on the search button (or press “enter”, etc.), scroll through the search results, click a few of them, modify your search terms, then repeat. Unless you’re lucky enough to find exactly what you’re looking for the first time, you go through this trial-and-error cycle until you finally land on a page that provides you with what you want.
Will Google Instant change that?
For me, one week into using Google Instant, I am already seeing some behavioral changes and former Google PM Avichael Garg is predicting several more, including:
Tomorrow I’ll cover how Google Instant will change the SEO game and what that means for your site.
This entry was posted on Tuesday, September 21st, 2010 at 12:48 pm and is filed under Digital Sales and Marketing, Digital Strategy, Interactivity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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