The Week’s Top Tweets (July 29)

1. 6 Things to Know About Using QR Codes in Content Marketing
By Nate Riggs on the Content Marketing Institute Blog

In our most popular tweeted post from last week, Nate Riggs provides a summary of statistics on QR code adoption and its increasing applicability in the market.

Takeaways: It seems like people have been talking about QR codes for ages, but in the absence of really strong case studies, its touch for a lot of businesses to see where the technology is going and whether it’s worth integrating into their marketing strategies. This article offers several great points to consider before adopting QR codes as a marketing tactic, including creating the right landing page (sending folks to a page that isn’t optimized for mobile is a HUGE don’t) and keeping things simple. Remember, a QR code is intended to be a point of conversion – keep the clutter out.

The summary provided in the article is a great start, but as the author mentions there are certainly others. What would you add to the list?

2. 5 case studies on global brands’ Facebook campaigns
By Niall Harbison for The Next Web

According to a recent survey, all but 7% of social media campaigns used Facebook.  But despite this high rate of adoption, not every campaign is successful. Fortunately, the Next Web provided this helpful article featuring case studies from the best of the best, where video is used as the primary medium.

Takeaways: We don’ all have the manpower or the budgets so market our businesses like Budweiser and Six Flags, but there are best practices that can be taken from these examples. An overarching theme here is the importance of engaging the community that already exists around a product or services to participate in the campaign. When members of your audience feel like they’re in on the action, it takes away the stigma of being “marketed to.”

In addition, one of the best things about social media is that the high-quality production needed for television commercials or print ads is unnecessary. No camera crews, paid actors or fancy photographers are needed. At a time when consumers are recording, photographing, sharing and consuming content on mobile devices, the expectations for what content looks like and how it is delivered have changed.



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