If you have some questions about the current state of this popular video sharing site, Ad Age’s David Teicher has you covered on his personal blog Legends of Aerocles. Last week he shared a handy infographic summarizing all of the most significant stats for the site.
Takeaways: YouTube hasn’t received a ton of press lately, but the site shows no signs of slowing down. Its continued growth and potential staying power are good reasons for marketers everywhere to think about how they can incorporate video into their marketing strategies.
In this post, Scott Belsky, CEO and co-founder Behance, a leading platform that helps creative professionals display their work, discusses Creative Portfolio Display, an application that enables creative professionals to display their portfolios on LinkedIn. This article is part of a series of posts on how professional web sites and services are integrating LinkedIn functionality using the LinkedIn API.
Takeaways: This new feature is great news for creative professionals who have had little recourse in the past when it came to posting their work to LinkedIn. Now, creative professionals in industries such as advertising, fashion, design, architecture, film, photography, and digital media have a tool that allows them to efficiently manage their portfolios and showcase their talent.
Last week, local deal giant Groupon launched a major new feature, deal personalization, giving the site the ability to send users the deals they are most likely to be interested in. This is very different from Groupon’s approach in the past, where it offered one or two general deals per city per day to its users. This will still be the case now that the personalization feature is available, but now the site will send different deals to users based on criteria like gender, buying history, and areas of interest.
Takeaway: This change may seem minor, but in a time where consumers are demanding (and growing very accustomed to) hyper-customization of goods and services, this is a major development for Groupon’s bottom line and for the vendors that use the service to reach new customers.
This entry was posted on Monday, August 2nd, 2010 at 11:12 am and is filed under Digital Sales and Marketing, Interactivity, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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