Gowalla made a major move this week when it unveiled Gowalla 3.0 for the iPhone (an Android version is coming soon), which allows users to perform unified check-ins across services. Integration with Twitter is nothing new, but now Gowalla users on the iOS platform can check into Gowalla, Facebook Places and Foursquare from one application.
Takeaway: If you’re a Facebook Places or Foursquare devotee, Gowalla is not worth another look. On the surface it may seem as though Gowalla is tossing its hat into the ring as mobile applications and social networking tools vie for world domination, but really, Gowalla is simply responding to user needs. If you’ve ever tinkered with Gowalla, you know that its UI is pretty lovable, but it’s a hassle to have one more place to check in while your friends are using Facebook and Foursquare. Gowalla is bringing them together to address that complaint. There are other enhancements brought by Gowalla 3.0 that create a richer experience for its users, including better picture integration, a new UI, a new location bookmarking feature and the ability to leave personalized notes for other Gowalla users at any location around the world.
Noting that “the customer experience is practically interchangeable with the mobile experience,” Marisa Peacock of CMS Wire offers five great tips from Opinion Lab that businesses can use to improve their mobile experiences and attract new customers.
Takeaway: If you haven’t given any thought to your company’s mobile presence, you’re already behind. Not everyone needs a mobile app, but at a minimum you want to be sure that your website is optimized for viewing on mobile devices. The five tips in the list offer a good start to get you in the right frame of mind forgetting your business mobile-ready.
This entry was posted on Monday, December 6th, 2010 at 11:06 am and is filed under Digital Sales and Marketing, Digital Strategy, Interactivity, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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