Unless you’ve been living under rock, you’ve probably hearing all the buzz that we have about Quora, the new social Q&A site that appears to be the Chatroulette of Winter 2011 (in terms of buzz – not potential for sketchiness). On the surface Quora looks like all sorts of fun, but can be difficult to navigate once you take the plunge and try to get started on the site. Mashable comes to the rescue with this helpful how to.
Takeaways: Quora has the potential to be a great tool for sharing ideas and positioning oneself of your business as a thought leader in particular subject areas. However, in addition to its less than smooth on boarding process for new users, it has a few questionable features that either need to be eliminated or improved to improve users’ overall experience with the site. Many of these features are in place in order to maintain the quality of the posts (and by extension, site members), but some features, like the ability to edit other users’ questions may end up alienating more subscribers than they help.
Keep an eye on this site. It will be interesting to see how it evolves and how social savvy businesses find new ways to leverage it.
Industry blogs and news outlets have been trying to make QR codes happen for some time, but could 2011 be the year that 2D bar codes really take off? And if they do, how can marketers prove their effectiveness to executives demanding ROI?
Takeaways: Tracking QR code use and effectiveness is simpler than you might think thanks to a growing list of vendors specializing in this area and simple, old school (by Web 2.0 standards) link shorteners like bit.ly and the newer goo.gl, which enable users to create their own custom bar codes by adding “.qr” to the end of shortened links.
This entry was posted on Friday, January 28th, 2011 at 5:52 pm and is filed under Digital Sales and Marketing, Digital Strategy, Interactivity, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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