On March 16 in Washington, DC Google announced an innovative and ambitious set of tools to help nonprofit organizations to succeed. The company promised to offer $10,000 in free keyword advertising credits, branded channels and other extended premium features, and divided its service offerings into three categories: reaching more donors, improving operations and raising awareness. If you’re a nonprofit communicator that missed this event, Rohit Bhargava does a great job of summarizing the highlights in this blog post.
Takeaways: Bhargava lists five great takeaways that we’ll save for the full piece, but the biggest overall takeaway is that Google is giving nonprofits an opportunity to be more innovative with fewer resources, leading to great progress within the industry and greater collaboration among organizations. As Bhargava says at the end of the article, “If anyone can enable collaboration on a global scale around the key issues, it is Google.” And better, smarter online tools can enable like-minded organizations to collaborate more readily and build upon one another’s successes. In addition to the article, you can learn more about the program by visiting www.google.com/nonprofits.
Depending on who you ask, SEO is either really simple or extremely difficult. SEO is second nature for many marketers and “experts” in the field, while others may be completely baffled by it. As interactive designers face an increasing need to design for SEO, Graphic Design Blender offers a great entry-level piece for those new to the concept.
Takeaway: If you’re an interactive designer, no one is expecting you to be an SEO strategist. But you do need to have a working grasp on SEO best practices in order to design websites for your clients that look great, are easy to navigate and can be found by search engines. This piece is a great start, but paying attention to thought leadership from Google and other major search engines to stay on top of best practices and algorithm changes should be part of your ongoing professional development as a designer.
There are a lot of parallels between social media and content marketing, so it’s no wonder businesses confuse the two. For one, while neither is truly new, both continue to confuse and in some cases completely mystify marketers and senior executives across industries. And while people can generally associate a tool like Twitter or Facebook to the phrase “social media,” few actually know what you’re talking about when the phrase “content marketing” pops up in conversation. This article by Will Davis explains that given all of this confusion, when many companies claim to want to “do social media” what they really want is content marketing – they just don’t know it yet.
Takeaway: Whether you fall on the client or agency side on this topic, this piece is very helpful. For those on the client side this is an educational opportunity to open the door to learning about the differences between social media marketing and content marketing – and there are differences. On the agency side, this piece shows that you’re not alone in the conversations you’ve inevitably been having with your clients.
Businesses come to us for consulting, strategy and execution services that they cannot achieve on their own and look to us as trusted advisers for media, tools and technologies that lie outside their own areas of expertise. Rather than getting frustrated, turn requests for social media services – or any other for that matter – into a dialogue to uncover what it is that the client truly needs and deliver it.
This entry was posted on Monday, March 21st, 2011 at 11:27 am and is filed under Digital Strategy, Interactivity, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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