We’ve done a lot to ramp up our measurement and analytics capabilities so we were very excited to hear that Adobe’s SocialAnalytics application is now in worldwide beta. Designed to monitor and measure social conversations taking place among 45 difference sources — including the usual suspects Facebook, Twitter and YouTube – SocialAnalytics “aims to go beyond social monitoring by identifying how aggregated relevant activity from online networks and communities impacts metrics and brand perception.”
Takeaway: The article provides just a snapshot of what the tool can provide, but SocialAnalytics appears to have the potential to be a legitimate player in an increasingly crowded analytics market. And if you’re an existing Omniture user, SocialAnalytics is the perfect complement to your current measurement efforts.
In this short and snappy post, Rob Young offers great insights on achieving a common SEO goal – getting “link juice” from one page to another on your website.
Takeaways: There are a lot of SEO “consultants” out there who will try to use dishonest tactics to achieve this goal, but it isn’t necessary to go the shady route when it comes to SEO. A thoughtful page architecture, 301 redirects and URL canonicalization will get you well on your way to link juiciness. Check out the full post for high level tips for each tactic, as well as their advantages and disadvantages.
This entry was posted on Monday, May 23rd, 2011 at 1:54 pm and is filed under Digital Strategy, Interactivity, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
You must be logged in to post a comment.