In this post, SugarCRM’s Martin Schneider talks about one of the hottest topics in CRM – social CRM. The post addresses the fact that although social CRM is the of-the-moment concept and there are a number of social media monitoring tools out there, a comprehensive solution that blends the two has yet to hit the market. Is SCRM about to become a new product offering? How are you implementing your social CRM strategy in the mean time?
Takeaway: It is important to recognize that while CRM and social networking platforms like Radian6 and InsideView should be used together, they are very different solutions, and no one has quite figured out how to go to market with a blended solution. Ultimately, in the absence of a fully integrated platform, it is up to businesses to integrate social tools into their CRM strategies – and that may not be a bad thing. In the same vein as your traditional sales, marketing and support processes, your initial SCRM initiatives are unique to your business.
Amidst the hype surrounding the release of a new gadget, service or software update, it’s difficult to know which changes, bells and whistles apply to you. Aaron Brazell on Technosailor breaks it down.
Takeaway: The spanking new version of WordPress (a Q favorite) gives users and developers a lot to be excited about. To cut through the clutter, this easy-to-read summary can give you an idea of the changes that will have the greatest impact on the way you use this popular platform.
As Q’s JM Guthrie noted in an earlier post, new “digital” agencies are popping up all over the place and more and more traditional shops are creating digital practices and subsidiaries or choosing to abandon their traditional roots altogether. With so many choices, how do you know which agencies are the real deal? More importantly, what if you’ve already engaged an imposter to drive your digital strategy? This post focuses on four key flags to be aware of when you’re evaluating agency partners for new work or examining existing relationships.
Takeaway: There can be a lot of ways to determine whether an agency is a good fit for your organization, but these four factors should be at the top of your list.
This entry was posted on Friday, May 7th, 2010 at 4:46 pm and is filed under Digital Sales and Marketing, Interactivity, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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