Whether you’re a business or an individual, Twitter is a great tool for sharing content and demonstrating your expertise in a specific industry or service. But what makes people share some pieces of content while they ignore others? This post offers some insights.
Takeaways: While conventional wisdom dictates that “good” content is what drives social sharing, “Social Media Scientist” Dan Zarella – whose AMP Summit talk was the inspiration for this post – disagrees. Zarella did some research on “re-tweet” data and of the many characteristics that make an idea more likely to spread on Twitter, quality isn’t one of them. According to Zarella, Twitter users should focus on quality over quantity (breaking news and timely, informative posts), chose their words wisely and mix up their content every once in a while to keep their followers engaged.
The gist of this post is pretty simple. SmartTwitter provides users with the ability to use two top social networking sites, simply and efficiently while enabling them to opt out of using Twitter-specific symbols and terms. The application was created as solution to the more frustrating Twitter-to-Facebook apps and seems to be doing a heck of a job achieving that goal.
This entry was posted on Friday, October 22nd, 2010 at 5:59 pm and is filed under Interactivity, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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