1. Facebook Places: What It Is, What It Isn’t, And Why It May Change The World
By Augie Ray with Forrester
On August 18 Facebook announced its long-anticipated geolocation offering called “Places,” and the Internet went crazy. In what was the most popular post we tweeted this week, Forrester’s Augie Ray argues that “the most important contribution Facebook is making to the geolocation social space is not in form but scale.”
Takeaway: First of all, Places is neither evolutionary nor new. Foursquare and Gowalla beat them to the punch eons ago in tech time. While foursquare counts around 2.5 million users in its base, Facebook has 500 million. This means that Facebook is positioned to introduce the benefits of location sharing to a new and much wider audience. But the rub is in the very first paragraph of Ray’s post – while the popular Foursquare counts around 2.5 million users in its base, Facebook has 500 million, meaning Facebook is now positioned to introduce the benefits of location-sharing to a new and much wider audience. Facebook has an opportunity to change the way people approach social networking without even creating something new. How this will play out has yet to be seen, but the potential significance of this new feature is undeniable.
Have you given Places a try yet? Let us know what you think in the comments.
This post on Augmented Planet reviews two iPhone augmented reality applications for Londoners and visitors to the capital. The Museum of London application allows users to use augmented reality to explore their surroundings using the iPhone’s camera view and see photos of their location as it was in the past. The second application, Get London Reading, allows users to discover books set in nearby locations.
Takeaway: Slowly but surely, augmented reality applications are changing the way that users can explore and experience their surroundings using mobile devices. Similar to the way in which location-based applications like Foursquare have changed the way businesses interact with customers through mobile devices, augmented reality applications create a whole new world of interactive possibilities.
In this post highlighting social media practices from Best Buy, Lee Oden notes the importance of solid case studies in an environment in which “social media gurus” are becoming ubiquitous. During the Social Media Best Practices session at IMS Minneapolis last week, Brad Smith, Director, Interactive Marketing & Emerging Media from Best Buy addressed the “new marketing reality” businesses are facing, the tenets that support social media marketing for Best Buy and real case studies from a company that’s gotten it right.
Takeaway: There are literally millions of blog posts, books, articles and other resources out there devoted to social media, and an ever-increasing number of snake oil salesmen who claim to be experts because they happen to have read a few. When it comes to hiring a digital agency to support your social media efforts, or doing your homework to effectively implement a program internally, nothing is more valuable than solid case studies from businesses that get it.