Content creates some of our biggest challenges when it comes to creating websites and interactive campaigns for our clients. While marketing collateral tends to come to mind first when people think of content, Conversation Agent’s Valeria Maltoni argues that you may have more content than you think and that in the digital age, it can come from some nontraditional places.
Takeaways: According to Maltoni, in addition to existing content you may have in-house, there is also a wealth of user generated content out there to be mined and organized. And if you’re lucky enough to have people out there who are passionate about you brand or service, that’s even better, because as part of your content curation efforts, you can acknowledge and recognize their contributions. Maltoni cites major brands Apple, IKEA, and Ducati as examples of brands with a passionate core group of customers who are evangelists or advocates on behalf of the brand, but you don’t have to be a multi-million dollar organization to have fans. As Maltoni states in the article, no matter your size, what truly matters is understanding what to listen for and how to harness your brand advocates’ energy on behalf of the total content your business organizes and shares. Great questions and tips are offered in the full piece.
What differentiates Facebook’s new Deals feature from other social couponing tools is its ease of use, a big bonus for nonprofits that are strapped for human and financial resources. This post addresses how nonprofits can use Deals to support cause marketing and fund raising efforts.
Takeaway: If you think Facebook’s new features are only for big businesses, think again. There are likely plenty of local businesses that would love to partner with you, and Facebook Deals can enhance your existing business relationships by making cause marketing so simple to implement.