You know what I missed most about MySpace other than filling out surveys in the bulletin boards or Tom’s smiling, thumbs-up photo in my Top 10?
I missed being able to brand myself on my profile page. Yeah, I was that kid who customized my MySpace page. So when Facebook’s new Timeline rolled out, the first thing I noticed was the beautiful, large space at the top of my profile page for what Facebook calls a cover photo. I’ve seen so many incredibly creative approaches to the cover photos that incorporate the overlapping profile pictures and started coming up with something of my own. However, that meant figuring out the dimensions of the cover photo area, the exact size and placement of the profile picture and its relation to the rest of the profile.
Lucky for you, I did all of this work for you in an easy, free, downloadable Photoshop document. Get creative, have fun and show us your cover photos!
If you’ve noticed that Facebook has been a little buggy lately, you’re not alone and there are several reasons why. In response to mounting competition, Facebook is in the process of rolling out major changes. Whether you are a Facebook power user, or only log on occasionally to view pictures of friends and family, this list of changes has something for everyone.
You No Longer Need 25 Fans To Get A Custom Page URL
Historically, a major pain point for Facebook page managers was the need to wait to accumulate the 25 fans necessary to create a custom page URL once a page had been created. Those vanity extensions go quickly, and it can be frustrating to watch some of the best fits for a brand disappear while you work to build your fan base. And who want to refer their earliest fans to a long, unmemorable URL with a bunch of numbers at the end. Well take heart. As of this week, once you hang that digital shingle, the option to select a vanity URL is yours.
While conventional wisdom dictates that content is king, Bob Knorpp of The BeanCast Marketing Podcast argues that content alone is a dead end for marketers, particularly for digital channels.
Takeaway: Knorpp sums it up well by saying, “The value of Facebook to your customers is not the content you put there. The true value is derived from the experience of connecting with friends.” This is essentially true for any digital channel. Content certainly has its place, but the real value lies in the relationships and engagement patterns formed with your audience over time. Too often marketers focus on click-through rates or impressions, but miss the opportunity to create valuable experiences for their customers. Engagement doesn’t end with “a click, a comment or a share.” Those interactions are only the beginning.
This one isn’t so much full of takeaways as it is general news. As Foursquare reached and exceeded the 10 million user mark, ClickZ summarized the top brands leveraging the platform for marketing purposes. During the past 18 months, use of the platform as a marketing channel has exploded among brands ranging from small local businesses to big names like Ikea and Victoria’s Secret. Tactics range from rewarding “mayors” of store locations (a title which is becoming harder and harder to come by) to offering discounts and free merchandise for check-ins. And the best news for businesses is that it doesn’t cost a dime to use Foursquare as a marketing platform.
Did you know that Facebook announces changes and updates to its ad platform on a nearly weekly basis? As Facebook continues to evolve both as a social networking tool and marketing platform, it can be challenging for advertisers to keep up. Dave Williams offers great tips on staying in the loop in this post for Age Age Digital.
Takeaways: This is another one pretty full of takeaways so we’ll just hit on the highlights: stay in touch with your agency and vendor partners and read, read, read. If you’re using an outside partner to assist with your social media marketing efforts, you’re doing it for a reason. Staying on top of changes to the social space is a job in and of itself. Leverage your partners’ expertise and the fact that they have the time and resources to monitor this space so you don’t have to.