Verizon states their Location Based Service (LBS) API offers a resolution of 150m. That figure is conservative in my estimate as I have seen my location on some apps better than 10m. LBS are used for all manner of applications. Outfits like Living Social offer instant deals depending on where you are. These deals seldom inspire me to try the deli on the corner with the dusty ceiling fan. Focusing deals on where you are is cool. Once the cool factor has worn off, the $10 for $20 deal at the dusty deli remains. Not cool. Other than maps and directions, the killer application for LBS still eludes us. The added fidelity of knowing where and who you are at the same time is the ultimate prize.
With the growth of deal sites like Groupon and Livingsocial the white-hot popularity of online couponing is undeniable. In this post, TechCrunch walks businesses looking to get in on the action through the most important points to consider for this business model.
Takeaway: This article is all about takeaways so we’ll stick to the most significant. One of the most important points here is that customization is key. No blanket approach can be taken here. Consumer targeting, a 360-degree marketing approach and a thoughtful user experience (avoid point-of-purchase hassles) are also critical.