We’ve done a lot to ramp up our measurement and analytics capabilities so we were very excited to hear that Adobe’s SocialAnalytics application is now in worldwide beta. Designed to monitor and measure social conversations taking place among 45 difference sources — including the usual suspects Facebook, Twitter and YouTube – SocialAnalytics “aims to go beyond social monitoring by identifying how aggregated relevant activity from online networks and communities impacts metrics and brand perception.”
On March 16 in Washington, DC Google announced an innovative and ambitious set of tools to help nonprofit organizations to succeed. The company promised to offer $10,000 in free keyword advertising credits, branded channels and other extended premium features, and divided its service offerings into three categories: reaching more donors, improving operations and raising awareness. If you’re a nonprofit communicator that missed this event, Rohit Bhargava does a great job of summarizing the highlights in this blog post.
Takeaways: Bhargava lists five great takeaways that we’ll save for the full piece, but the biggest overall takeaway is that Google is giving nonprofits an opportunity to be more innovative with fewer resources, leading to great progress within the industry and greater collaboration among organizations. As Bhargava says at the end of the article, “If anyone can enable collaboration on a global scale around the key issues, it is Google.” And better, smarter online tools can enable like-minded organizations to collaborate more readily and build upon one another’s successes. In addition to the article, you can learn more about the program by visiting www.google.com/nonprofits.
Happy October folks! Let’s get into the top shared links for this week.
We’re all but certain that the fact that this attention-grabbing headline completely contradicts everything anyone has heard or read about mobile has a lot to do with the popularity of this article. With more than 200,000 iOS and Android devices activated daily and the fact that even Facebook is getting into the mobile phone game, this can’t possibly be true can it?
Takeaway: While he teases us with the title, what Gardner goes on to clarify its statement and address the narrow-mindedness that results when B2B marketers focus too heavily on individual channels (social media anyone?). Gardner argues that in reality, the near-future of the internet is mobile, but what B2B marketers really need to pay attention to how internet usage is changing in the long-term, and what those changes mean for their campaigns and communications. If you’re allowing all the noise about mobile to distract you from the holistic, integrated approach that is necessary to achieve your business objectives, take a step back. Look instead at how the web is changing as a whole, and what that means for the way you connect with your audience.
Jessica Shieh, Digital Strategist
How Will Google Instant Change the SEO Game?
As of right now, the launch of Google Instant does not change search rankings dramatically. So in the narrow sense of SEO being about staying on top of the search result list, it does not have a significant impact.
However, if you define SEO in the broader sense, as Avichal Garg put it “capturing user attention for your site/brand as the user is in the information/search/buying flow,” then yes, this is a game changing technology. Some potential effects may include:
Jessica Shieh, Digital Strategist
When Google announced Google Instant in early September, tech blogs, forums and social media channels exploded with buzz about this change to the popular search engine.
If you’re looking for a basic primer, Matt McGee provides a great overview on the Search Engine Land blog, but in this two-part blog series, I’m going to skip over the basics and talk about Google Instant’s potential impact on user behavior and consequently, how it changes the SEO game.