Tim Neill: Global Brands can Reach International Audiences with Social CRM

1to1 media tapped Q’s CEO Tim Neill to discuss how global brands can reach international audiences by engaging in online conversations via social media. Tim also discusses the importance of social media monitoring and the need for community managers to support companies’ efforts to monitor online conversations, digest information cleaned from social media monitoring and engage their audiences online.

The full post is available on the 1to1 media website here.

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This Week’s Top Tweets (May 21)

1. Superb Augmented Reality Travel Application from Hotels.com
by lester on Augmented Planet

Hotels.com is the latest major brand to dip its toes into the water of augmented reality. Its new campaign takes the form of a virtual travel guide who helps you find the ideal vacation or short break in up to 10 cities in the US. Your guide gives you helpful advice on where you may want to travel based on a short questionnaire and then helps you explore the cities.

Takeaway: Augmented reality marketing campaigns are getting more and more complex with advertisers looking to build engaging content to do something we help our clients do every day – convert customers into loyal brand advocates.

2. SugarCRM Makes the iPad a Little Sweeter
on We Blog CRM

Q partner SugarCRM is currently in the process of developing a Sugar iPad application-the first ever native CRM iPad app. The app is a customizable CRM solution that uses iPad’s distinctive user experience features. The Sugar software was developed on Appcelerator Titanium, which is a service that allows web-developers to develop iPad applications that use native performance, native iPad user interfaces, and native accessibility to the iPad’s internal functionality.

Takeaway: Get ready for August 2010 when the application is set to launch. I wonder if we’ll be able to arrange a demo…

3. Social CRM: Jump In or Be Pushed
by Chris Bucholtz on CRM Buyer

In this post, Bucholtz discusses the social CRM trend and the fact that businesses can either adopt the concept willingly or adopt it by force in an increasingly competitive business environment.

Takeaway: The takeaway here is clear. While the concept of social CRM seems relatively new, it is really giving a new name to what many businesses have been trying to achieve with social media tools for the past several years. If you aren’t already using social tools to engage your customers and gain insight into their preferences, you’re already behind.

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This Week’s Top Tweets (May 7)

1. The Application of Social CRM Vs. “Social CRM Applications”
by Martin Schneider on CRM Outsiders

In this post, SugarCRM’s Martin Schneider talks about one of the hottest topics in CRM – social CRM. The post addresses the fact that although social CRM is the of-the-moment concept and there are a number of social media monitoring tools out there, a comprehensive solution that blends the two has yet to hit the market. Is SCRM about to become a new product offering? How are you implementing your social CRM strategy in the mean time?

Takeaway: It is important to recognize that while CRM and social networking platforms like Radian6 and InsideView should be used together, they are very different solutions, and no one has quite figured out how to go to market with a blended solution. Ultimately, in the absence of a fully integrated platform, it is up to businesses to integrate social tools into their CRM strategies – and that may not be a bad thing. In the same vein as your traditional sales, marketing and support processes, your initial SCRM initiatives are unique to your business.

2. 10 Things You Need to Know About WordPress 3.0
by Aaron Brazell on Technosailor.com

Amidst the hype surrounding the release of a new gadget, service or software update, it’s difficult to know which changes, bells and whistles apply to you. Aaron Brazell on Technosailor breaks it down.

Takeaway: The spanking new version of WordPress (a Q favorite) gives users and developers a lot to be excited about. To cut through the clutter, this easy-to-read summary can give you an idea of the changes that will have the greatest impact on the way you use this popular platform.

3. 4 Reasons to Fire Your Digital Ad Agency
via Marketing VOX

As Q’s JM Guthrie noted in an earlier post, new “digital” agencies are popping up all over the place and more and more traditional shops are creating digital practices and subsidiaries or choosing to abandon their traditional roots altogether. With so many choices, how do you know which agencies are the real deal? More importantly, what if you’ve already engaged an imposter to drive your digital strategy? This post focuses on four key flags to be aware of when you’re evaluating agency partners for new work or examining existing relationships.

Takeaway: There can be a lot of ways to determine whether an agency is a good fit for your organization, but these four factors should be at the top of your list.

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