Hotels.com is the latest major brand to dip its toes into the water of augmented reality. Its new campaign takes the form of a virtual travel guide who helps you find the ideal vacation or short break in up to 10 cities in the US. Your guide gives you helpful advice on where you may want to travel based on a short questionnaire and then helps you explore the cities.
Takeaway: Augmented reality marketing campaigns are getting more and more complex with advertisers looking to build engaging content to do something we help our clients do every day – convert customers into loyal brand advocates.
Q partner SugarCRM is currently in the process of developing a Sugar iPad application-the first ever native CRM iPad app. The app is a customizable CRM solution that uses iPad’s distinctive user experience features. The Sugar software was developed on Appcelerator Titanium, which is a service that allows web-developers to develop iPad applications that use native performance, native iPad user interfaces, and native accessibility to the iPad’s internal functionality.
Takeaway: Get ready for August 2010 when the application is set to launch. I wonder if we’ll be able to arrange a demo…
In this post, Bucholtz discusses the social CRM trend and the fact that businesses can either adopt the concept willingly or adopt it by force in an increasingly competitive business environment.
Takeaway: The takeaway here is clear. While the concept of social CRM seems relatively new, it is really giving a new name to what many businesses have been trying to achieve with social media tools for the past several years. If you aren’t already using social tools to engage your customers and gain insight into their preferences, you’re already behind.
Box.net has been hovering around the CRM market for some time now, but their announcement that their cloud-based content management system can now be integrated with open cloud CRM provider (and Q partner) SugarCRM generated a lot of interest. In October 2009, Box made the same move with Salesforce.com.
Takeaway: The announcement, which was made at Sugar’s annual SugarCon show on Tuesday, means that Sugar users will be able to access documents stored in Box’s CMS.
2. If you don’t take care of your employees… they won’t take care of your customers
by Mark Johnson of Loyalty360
In this brief but impactful post, Loyalty360’s Mark Johnson discusses the alarming results of recent studies on employee engagement. A few highlights:
A May 2009 survey by consulting firm Watson Wyatt Worldwide (now Towers Watson) found that engagement levels for top performers at large U.S. companies fell close to 25% year over year.
Employees overall experienced a 9% drop in engagement year over year.
A March 2009 survey by Gallup found that 52% of U.S. workers over the age of 18 were disengaged and an additional 18% were actively disengaged.
Takeaway: The headline says it all – if you don’t take care of your employees, what incentive do they have to care for your customers? Johnson notes that the levels of active disengagement reported in the surveys costs businesses an estimated $416 billion in lower productivity. It also costs companies dearly in terms of both employee loyalty and customer loyalty. Make sure you take care of your employees and that your marketing and human resource staff work together to drive both internal and external engagement. Your employees and customers will thank you.
Mathew Ingram summarizes the hard numbers behind Twitter’s growth and size straight from the source – Twitter’s co-founders Biz Stone and Evan Williams, who announced the figures at their first-ever developers conference, Chirp.
Takeaway: It seems like every other day there are new facts and figures for Twitter, but these are the numbers that matter the most for marketers and tech wizards alike. The bottom line is that Twitter’s growth is showing no signs of slowing down and there are numerous opportunities for businesses to incorporate the platform into their marketing strategies – whether it serves as a medium for engagement or a platform to provide a new service to your customers.