This Week’s Top Tweets (October 22)

1. Dan Zarrella on what makes people share content on Twitter
By Jesse Stanchak on SmartBlog on Social Media

Whether you’re a business or an individual, Twitter is a great tool for sharing content and demonstrating your expertise in a specific industry or service. But what makes people share some pieces of content while they ignore others? This post offers some insights.

Takeaways: While conventional wisdom dictates that “good” content is what drives social sharing, “Social Media Scientist” Dan Zarella – whose AMP Summit talk was the inspiration for this post – disagrees. Zarella did some research on “re-tweet” data and of the many characteristics that make an idea more likely to spread on Twitter, quality isn’t one of them. According to Zarella, Twitter users should focus on quality over quantity (breaking news and timely, informative posts), chose their words wisely and mix up their content every once in a while to keep their followers engaged.

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This Week’s Top Tweets (April 2)

Another week has passed and the sunshine has returned. Although many of you are distracted by the warm weather, cherry blossoms and holiday weekend, we still have a small army holding down the fort here at Q. I’m going to ignore the birds chirping outside so I can bring you this week’s most popular items from the Q Twitter feed. Two posts very clearly stood out from the pack this week – one describing the importance of clarity over persuasion when it comes to website design, and another addressing the implications of Facebook’s most recently proposed changes to its privacy policy. Read on to get the full scoop.

1. Web Design: Clarity is More Important than Persuasion
by Gerry McGovern on CMS Wire

All too often businesses choose to focus on sales and lead generation when it comes to their websites at the expense of clarity. While conversion is a critical component to the strategy behind a company or organization’s online presence, it is more important that you have a clear message. Gerry McGovern’s post on CMS Wire addresses this key point.

Takeaway: The very first line in the post says it well – “The most important thing a webpage can do is be crystal clear about exactly what you can do on that webpage.” If visitors to your website can’t get past marketing fluff, they won’t stay long.

2. Not Again! Facebook’s Possible Problematic Privacy Change
by Wendy Davis on Media Post

Oh Facebook. Despite what seem to be almost daily changes to your user interface and privacy policy, we just can’t quit you. You continue to be so popular in fact that you are now the most searched brand in the U.S. This time around, Facebook is on the hook once again for proposed changes to its privacy policy that are raising flags all over the Web.

Takeaway: To cut through the legalese, TechCrunch interprets this language as a sign that Facebook could let outside sites take it upon themselves to sign users into Facebook Connect. Facebook says that users will be able to prevent sharing information with third-party sites, but it appears that similar to the last round of privacy changes, they will have to make a conscious effort to opt out. Continue to be protective of your profile and educate yourself on the options available through Facebook’s privacy settings to manage your reputation and personal information through the platform.

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