Whether you’re a business or an individual, Twitter is a great tool for sharing content and demonstrating your expertise in a specific industry or service. But what makes people share some pieces of content while they ignore others? This post offers some insights.
Takeaways: While conventional wisdom dictates that “good” content is what drives social sharing, “Social Media Scientist” Dan Zarella – whose AMP Summit talk was the inspiration for this post – disagrees. Zarella did some research on “re-tweet” data and of the many characteristics that make an idea more likely to spread on Twitter, quality isn’t one of them. According to Zarella, Twitter users should focus on quality over quantity (breaking news and timely, informative posts), chose their words wisely and mix up their content every once in a while to keep their followers engaged.
All too often businesses choose to focus on sales and lead generation when it comes to their websites at the expense of clarity. While conversion is a critical component to the strategy behind a company or organization’s online presence, it is more important that you have a clear message. Gerry McGovern’s post on CMS Wire addresses this key point.
Takeaway: The very first line in the post says it well – “The most important thing a webpage can do is be crystal clear about exactly what you can do on that webpage.” If visitors to your website can’t get past marketing fluff, they won’t stay long.
Takeaway: To cut through the legalese, TechCrunch interprets this language as a sign that Facebook could let outside sites take it upon themselves to sign users into Facebook Connect. Facebook says that users will be able to prevent sharing information with third-party sites, but it appears that similar to the last round of privacy changes, they will have to make a conscious effort to opt out. Continue to be protective of your profile and educate yourself on the options available through Facebook’s privacy settings to manage your reputation and personal information through the platform.