You’ve probably heard of Elisabeth Kübler-Ross’ concept of the Five Stages of Grief, but what about the stages of understanding Twitter? Twitter has been around for a while now – an eternity in digital years – but it remains one of the most misunderstood digital platforms. In this post, Shea Bennett offers a great walk through of the path people often take as they come to understand the relevance – and to many, overall awesomeness – of this platform, from thinking it’s a waste of time to finally “getting” it.
Gowalla made a major move this week when it unveiled Gowalla 3.0 for the iPhone (an Android version is coming soon), which allows users to perform unified check-ins across services. Integration with Twitter is nothing new, but now Gowalla users on the iOS platform can check into Gowalla, Facebook Places and Foursquare from one application.
Takeaway: If you’re a Facebook Places or Foursquare devotee, Gowalla is not worth another look. On the surface it may seem as though Gowalla is tossing its hat into the ring as mobile applications and social networking tools vie for world domination, but really, Gowalla is simply responding to user needs. If you’ve ever tinkered with Gowalla, you know that its UI is pretty lovable, but it’s a hassle to have one more place to check in while your friends are using Facebook and Foursquare. Gowalla is bringing them together to address that complaint. There are other enhancements brought by Gowalla 3.0 that create a richer experience for its users, including better picture integration, a new UI, a new location bookmarking feature and the ability to leave personalized notes for other Gowalla users at any location around the world.
Content creates some of our biggest challenges when it comes to creating websites and interactive campaigns for our clients. While marketing collateral tends to come to mind first when people think of content, Conversation Agent’s Valeria Maltoni argues that you may have more content than you think and that in the digital age, it can come from some nontraditional places.
Takeaways: According to Maltoni, in addition to existing content you may have in-house, there is also a wealth of user generated content out there to be mined and organized. And if you’re lucky enough to have people out there who are passionate about you brand or service, that’s even better, because as part of your content curation efforts, you can acknowledge and recognize their contributions. Maltoni cites major brands Apple, IKEA, and Ducati as examples of brands with a passionate core group of customers who are evangelists or advocates on behalf of the brand, but you don’t have to be a multi-million dollar organization to have fans. As Maltoni states in the article, no matter your size, what truly matters is understanding what to listen for and how to harness your brand advocates’ energy on behalf of the total content your business organizes and shares. Great questions and tips are offered in the full piece.
Ben Parr addresses LinkedIn’s newest features for businesses – product and service recommendations, product listings, product multimedia and a recommender module.
Takeaway: LinkedIn has made many continuous updates in an effort to compete with other social networking sites, but this one may really hit the mark, particularly for B2C marketers. The site has made incremental updates to company profiles, but this is the first real opportunity for businesses to showcase their products and services in a meaningful, interactive way. It would be great to have more content management functionality to add versatility to the features for B2B (i.e., change “products” to “case studies”) but these added features show a lot of promise. As the author notes, LinkedIn will have to push the innovation envelope a little bit further in order to really engage brands and users like Facebook and Twitter, but this is a good start.
Whether you’re a business or an individual, Twitter is a great tool for sharing content and demonstrating your expertise in a specific industry or service. But what makes people share some pieces of content while they ignore others? This post offers some insights.
Takeaways: While conventional wisdom dictates that “good” content is what drives social sharing, “Social Media Scientist” Dan Zarella – whose AMP Summit talk was the inspiration for this post – disagrees. Zarella did some research on “re-tweet” data and of the many characteristics that make an idea more likely to spread on Twitter, quality isn’t one of them. According to Zarella, Twitter users should focus on quality over quantity (breaking news and timely, informative posts), chose their words wisely and mix up their content every once in a while to keep their followers engaged.