agencyQ Wins 2011 Davey Award for U.S DOE Office of Science Website Redesign

Washington, D.C. – agencyQ, a Washington, DC based digital marketing agency, is pleased to announce that it has been awarded a 2011 International Davey Award in the government category for the U.S. Department of Energy Office of Science (SC) website redesign.

The Davey Awards recognize the creative excellence of smaller companies and firms world-wide. David defeated the giant Goliath with a big idea and a little rock. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than stratospheric budgets.

agencyQ is honored to receive a Silver Davey award for the redesign of the U.S. Department of Energy Office of Science, which launched in March 2011. The SC is the single largest supporter of basic research in the physical sciences in the United States, providing more than 40 percent of total funding for this vital area of national importance. The Office of Science site offers stories of discovery and innovation, and with an organized and powerful CMS, Sitecore in place, it allows for the users to keep the content fresh with consistent branding and design.

Sean Brean, Founder and CEO of agencyQ, said, “Our team particularly enjoys working with the SC because their commitment to technology and innovation matches ours.”

About the Davey Awards:

The Davey is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. IAVA members include executives from organizations such as Condè Nast, Michael Kors Inc., Disney, The Ellen Degeneres Show, Microsoft, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Howcast and many more. Please visit www.daveyawards.com to view the full list of winners.

About agencyQ:

Founded in 1999, agencyQ delivers award winning social, mobile and interactive solutions that transform the way organizations reach, engage and inspire their key audiences. With a unique ability to align our creative, technology and marketing acumen with clients’ strategic goals, agencyQ has generated measurable results for a global base of corporations, governments and associations over the past three decades. To learn more about agencyQ and its work, visit www.agencyQ.com or follow @agencyQ on Twitter.

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This Week’s Top Tweets (April 15)

1. Facebook Comments: What’s Easy Isn’t Always Right
By Jordan Kretchmer on TechCrunch

Comments are yet another Facebook integration feature – think “Likes” – that blogs, news sites and others are chomping at the bit to add to their sites. But like everything else in marketing, technology and social media, a tool’s availability doesn’t make it right for you.

Takeaway: Think before you give into temptation to add that line of Javascript to your site. Although he founded a company that competes with Facebook Comments, Kretchmer does a great job of providing an objective view on the issues to take into consideration before you jump on the Facebook Comments bandwagon. Before you add any feature to your site, take the time to be thoughtful about it will be used, it’s value to your audience and any potential disruption that could result from its addition.

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This Week’s Top Tweets (April 23)

1. Web Design: The Decline of the Homepage
by Gerry McGovern on CMSWire

This article addresses an issue that more and more businesses are being confronted with when it comes to designing and creating content for a new website – while a homepage is still an important piece of the puzzle, for more and more users service and subject-specific pages are the initial point of entry to your website.

Takeaway: The thrust of this article is not to ignore or neglect your homepage – good design and appealing content are still important here. However, you do want to make sure that consumers can get as much critical information as possible about your business and the services you offer on the pages for your products and services. To address this issue, treat your product and service pages as advertisements or individual landing pages for what you have to offer your customer and prospects. Visitors to your website should be able to learn everything they need to know about your capabilities in a given area, from what you do, to the events you participate in and the members of your team that provide a specific service.

2. LinkedIn Launches Tons of New Link-Sharing Features
by Ben Parr on Mashable

In this informative post, Ben Parr describes LinkedIn’s release of major upgrades to its link-sharing capabilities, including the addition of image and article excerpts, link re-sharing and a new short URL: lnkd.in.

Takeaway: Taking a few pages from Facebook’s playbook, LinkedIn is repositioning itself as a hub for sharing articles and information with your business contacts. The new features will allow you to more seamlessly share relevant business information with your contacts and its lnkd.in short URL ties in nicely with its Twitter integration. The big question as Parr mentions is whether LinkedIn users are as big on sharing as users on other platforms.

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This Week’s Top Tweets (April 2)

Another week has passed and the sunshine has returned. Although many of you are distracted by the warm weather, cherry blossoms and holiday weekend, we still have a small army holding down the fort here at Q. I’m going to ignore the birds chirping outside so I can bring you this week’s most popular items from the Q Twitter feed. Two posts very clearly stood out from the pack this week – one describing the importance of clarity over persuasion when it comes to website design, and another addressing the implications of Facebook’s most recently proposed changes to its privacy policy. Read on to get the full scoop.

1. Web Design: Clarity is More Important than Persuasion
by Gerry McGovern on CMS Wire

All too often businesses choose to focus on sales and lead generation when it comes to their websites at the expense of clarity. While conversion is a critical component to the strategy behind a company or organization’s online presence, it is more important that you have a clear message. Gerry McGovern’s post on CMS Wire addresses this key point.

Takeaway: The very first line in the post says it well – “The most important thing a webpage can do is be crystal clear about exactly what you can do on that webpage.” If visitors to your website can’t get past marketing fluff, they won’t stay long.

2. Not Again! Facebook’s Possible Problematic Privacy Change
by Wendy Davis on Media Post

Oh Facebook. Despite what seem to be almost daily changes to your user interface and privacy policy, we just can’t quit you. You continue to be so popular in fact that you are now the most searched brand in the U.S. This time around, Facebook is on the hook once again for proposed changes to its privacy policy that are raising flags all over the Web.

Takeaway: To cut through the legalese, TechCrunch interprets this language as a sign that Facebook could let outside sites take it upon themselves to sign users into Facebook Connect. Facebook says that users will be able to prevent sharing information with third-party sites, but it appears that similar to the last round of privacy changes, they will have to make a conscious effort to opt out. Continue to be protective of your profile and educate yourself on the options available through Facebook’s privacy settings to manage your reputation and personal information through the platform.

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