The Week’s Top Tweets (July 15)

1. Sitecore Acquires Pectora to Bridge the Gap Between Print and Digital Worlds

Earlier this month, Q CMS partner Sitecore announced its acquisition of the development team and intellectual property of Pectora. Pectora, previously a long-term Sitecore technology partner, provides web publishing solutions for integration with print-based projects.  The new effort combines print and web design teams to deliver more dynamic, personalized, customer-facing print media including brochures, catalogs and magazines.

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The Freedoms (and Restrictions) of Open Source

Adrian Sud, Web Developer

As a web developer, I feel no small amount of peer pressure towards using and building on Open Source technologies.  It’s usually a good thing: building on preexisting frameworks and projects that might fit most of your needs speeds development along, and avoids duplication of effort.  The mindset behind the Open Source ecology is wonderful too—developers, creating for the love of their trade, an overt admission that coding is what we love, and that sometimes recognition of a work well wrought is payment enough for the work itself.

Unfortunately, despite this pressure, I often wind up starting from scratch.  While I love coding for the sake of coding and am a big fan of many free and open source software (FOSS) projects, I do this for a living as well, and despite the Free Software Foundation’s assertions that “Free software is a matter of liberty”, many licenses do just as much restricting as they do freeing—they just do it the other way. A commercial license is all about ensuring that the rights of the software developer, or more likely producer, are protected. Open Source licenses, on the other hand, are all about limiting the developer or producer, so the control lies in the hands of the consumer.

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This Week’s Top Tweets (June 25)

1. How to create a side blog with WordPress 3.0

by Jean-Baptiste Jung on Cats Who Code

Hot on the heels of the eagerly anticipated release of WordPress 3.0, Jean-Baptise Jung on Cats Who Code provides a tutorial showing bloggers how to create a side blog listing products using the WordPress 3.0 custom post type feature. The post covers post type creation, adding data and creating a page template to list custom post types.

Takeaways:
This new feature adds much-needed flexibility to WordPress and enables the platform to go beyond its most common use as a blogging platform and more closely resemble a full-blown CMS. We’re pretty excited about WordPress 3.0 at Q and are getting ready to re-launch the blog with this updated version. What are your favorite new WordPress features? Weigh in in the comments.

2. Optimizing Sitecore development

by Anders Dreyer on Anders Dreyer on Sitecore Development

This oldie but goodie from November 2009 was our most popular shared item this week. After spending close to a year optimizing the processes involved in developing Sitecore solutions in multi-developer setups, Anders Dreyer put together a blog post on the core areas he focused on and the best practices that came out of the exercise.

Takeaways: As noted by the commenters, any time a professional in your industry shares his or her experiences, everybody wins. Yet there seems to be a real need for more developers to step up and talk about their use of various platforms, what they’ve learned and what they have seen work particularly well (or not so well). Blogs are a great platform for sharing this type of information and it is something we are planning to do more often. As a marketer, there is no shortage of marketing-related blogs out there to help me do my job better, but what about folks on the tech side? What developers do you know of that do an especially good job of sharing your experiences?

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This Week’s Top Tweets (May 7)

1. The Application of Social CRM Vs. “Social CRM Applications”
by Martin Schneider on CRM Outsiders

In this post, SugarCRM’s Martin Schneider talks about one of the hottest topics in CRM – social CRM. The post addresses the fact that although social CRM is the of-the-moment concept and there are a number of social media monitoring tools out there, a comprehensive solution that blends the two has yet to hit the market. Is SCRM about to become a new product offering? How are you implementing your social CRM strategy in the mean time?

Takeaway: It is important to recognize that while CRM and social networking platforms like Radian6 and InsideView should be used together, they are very different solutions, and no one has quite figured out how to go to market with a blended solution. Ultimately, in the absence of a fully integrated platform, it is up to businesses to integrate social tools into their CRM strategies – and that may not be a bad thing. In the same vein as your traditional sales, marketing and support processes, your initial SCRM initiatives are unique to your business.

2. 10 Things You Need to Know About WordPress 3.0
by Aaron Brazell on Technosailor.com

Amidst the hype surrounding the release of a new gadget, service or software update, it’s difficult to know which changes, bells and whistles apply to you. Aaron Brazell on Technosailor breaks it down.

Takeaway: The spanking new version of WordPress (a Q favorite) gives users and developers a lot to be excited about. To cut through the clutter, this easy-to-read summary can give you an idea of the changes that will have the greatest impact on the way you use this popular platform.

3. 4 Reasons to Fire Your Digital Ad Agency
via Marketing VOX

As Q’s JM Guthrie noted in an earlier post, new “digital” agencies are popping up all over the place and more and more traditional shops are creating digital practices and subsidiaries or choosing to abandon their traditional roots altogether. With so many choices, how do you know which agencies are the real deal? More importantly, what if you’ve already engaged an imposter to drive your digital strategy? This post focuses on four key flags to be aware of when you’re evaluating agency partners for new work or examining existing relationships.

Takeaway: There can be a lot of ways to determine whether an agency is a good fit for your organization, but these four factors should be at the top of your list.

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