Information Architecture

Like any major project, website design and development require careful planning. If you built a house without a plan, you could end up with crooked staircases and a kitchen on the roof – the same kind of chaos can result for a website without information architecture. Q walks clients through the IA process every day, helping them to describe and classify their content and plan the structure that will drive the navigation for the final product – an engaging and beautifully designed website.  

An art and a science.

Information architecture is equal parts art and science - information architects and web designers must balance business objectives and constraints, content, and end user requirements to create thorough plans and designs for the best possible ways to present information. Our designers and information architects have extensive experience helping businesses understand the need to develop user‐centered information architecture to improve end user experiences by delivering relevant content in the most effective, intuitive fashion possible.

A framework that works.

Our information architects will create a framework for your website that works, helping you get the most out of your website today, with the flexibility to adapt to the business needs you’ll have tomorrow.  We’ll create all of the documentation you need right now – including content taxonomies, wire frames and site maps – and consider the technologies and tools that may impact your site later.  

Information Architecture Services Content Audits and Organization
Taxonomy Analysis and Design
Navigation Scheme Analysis and Design
Usability Testing
Heuristic Evaluations