Regulatory changes and the popularity of social media have made email marketing more challenging, but there is still room for email at the marketing table. Statistically, consumers still prefer email over social media sites when it comes to receiving offers and promotions from the brands they trust. But even the best email marketing campaigns can fall flat if they are executed in a vacuum. An integrated, multi-channel marketing strategy is the best way for modern marketers to increase ROI and develop meaningful relationships with their customers.
Email, social media and CRM are all invited to the party.
It’s no secret that social media is here to stay, and on an increasing basis, social media, CRM and email are becoming more integrated. Email campaign management tools are evolving to support this shift and marketers have more opportunities than ever to manage their relationships by combining social-networking functionality with existing consumer touch points. Members of our digital strategy team can help you identify the tools that best align with your business objectives and your customers’ expectations.
Email Marketing Services
Email Marketing Strategy
Email Design and Production
Email Distribution and Tracking
Reporting and Analysis
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