Measurement & Analytics

With a foundation in technology, we recognize and appreciate the value of data - but numbers and pie charts are useless if they aren’t actionable. When critical business decisions need to be made, current, comprehensive performance data is invaluable. Pulling reports is the easy part –interpreting data into actionable strategies and delivering results require greater sophistication. Our Measurement & Analytics practice is built upon our belief that analytics should inform business decisions. And we won’t stop with your website – our holistic approach to measurement includes audience profiling, social media measurement, mobile analytics and campaign analytics.

Reports and results.

Any agency can pull reports, but not everyone can deliver results. At Q, we take reporting and analysis very seriously. We don’t just export reports; we digest, evaluate and interpret data, providing thoughtful strategic insights to our clients on how they can improve online performance. In addition to thorough and ongoing monitoring and analysis, we help clients adapt their content, online marketing strategies and analytics implementations as their business needs and market demands change. 

Measurement & Analytics ServicesMeasurement Strategy and Planning
Analytics Audits
Analytics Software Configuration
Analytics Training and Reporting