National Cherry Blossom Festival
After ten years with the same website, the National Cherry Blossom Festival came to Q for a redesigned online presence that embodied the fresh, vivid, and energizing elements of the National Cherry Blossom Festival brand, while detailing the Festival’s diverse programming centered around traditional and contemporary arts and culture, natural beauty, and community spirit.
- Implemented WordPress CMS infrastructure to facilitate the creation and distribution of dynamic content with minimal technical or design resources
- Constructed an interactive, visually striking homepage experience
- Created a simplified framework appealing to the Festival’s audience including visitors, residents, stakeholders, sponsors, and media
- Provided comprehensive avenues to receive information, including feeds from events, latest news, Twitter, Facebook, video, photos, and the official Festival newsletter
- Improved tracking of unique visits, impressions and time spent on-site