case studies
National Down Syndrome Society
The mission of the National Down Syndrome Society is to be the national advocate for the value, acceptance and inclusion of people with Down syndrome. NDSS came to agencyQ with an outdated site design and content, and the site layout and Information Architecture prohibited NDSS users from effectively accessing subpages and content. Q worked with NDSS to redevelop both the design and Content Management System (CMS) behind NDSS.org. The redesigned NDSS site features interactive elements in a modern layout and design, with easily accessible content in user-friendly navigation that promotes and educates users about the organization and mission.
Our Solution
- Increased engagement and site awareness by emphasizing the use of multimedia elements
- Created strong calls-to-action with a focus on generating donations, increasing e-newsletter subscriptions, and increasing audience awareness and advocacy through alerts
- Within the first month, there was a more than five-fold increase in user sign-ups
- Integrated social media channels with the Website resulting in 67% more site visitors
- Increased user opt-ins by developing a newly, redesigned newsletter for NDSS
- Employed new site architecture to enhance user functionality and site navigation for NDSS and Buddy Walk sites to improve ease of use
- Implemented EPiServer Content Management System
- Implemented Search Engine Optimization (SEO), tagging, and revised search approach for site content to increase publicity and exposure of the website pages
- Since going live with EPiServer CMS, NDSS has experienced a number of positive results:
-18% increase in visits
-15% increase in page views
-10% increase in email opt-ins
-12% decrease in bounce rate