case studies
Rack Room Shoes
Recognizing that its website didn’t match its market position as an “upscale discount” footwear retailer, Rack Room reached out to Q to create a more interactive and engaging online experience through a series of digital marketing efforts aimed at driving in-store traffic and purchases.
Our Solution
- Re-launch RackRoomShoes.com with a refreshed brand and more appealing overall look and feel
- Highlight Rack Room’s product offerings to encourage in-store purchases
- Create banner ads, e-mail newsletters and print collateral to drive sales online and in-store
- Design “Models Wanted” microsite to highlight customer contest participation
- Design “Vespa” Flash game and contest microsite to maximize customer brand interest/awareness and drive e-mail database enrollment