Rack Room Shoes
Recognizing that its website didn’t match its market position as an “upscale discount” footwear retailer, Rack Room reached out to Q to create a more interactive and engaging online experience through a series of digital marketing efforts aimed at driving in-store traffic and purchases.
- Re-launched RackRoomShoes.com with a refreshed brand and more appealing overall look and feel
- Highlighted Rack Room’s product offerings to encourage in-store purchases
- Created banner ads, e-mail newsletters and print collateral to drive sales online and in-store
- Designed “Models Wanted” microsite to highlight customer contest participation
- Designed “Vespa” Flash game and contest microsite to maximize customer brand interest/awareness and drive e-mail database enrollment