case studies

TVOne Cable Network

TVOne tasked Q with two critical tasks: transforming its website into a social media-rich lifestyle portal and generating buzz around the “Day Break” series with a microsite dedicated to the show. The project also focused on maximizing page views, impressions and time spent on pages to support TVOne’s ad revenue model.

Our Solution
  • Re-imagined as social media-rich lifestyle portal
  • Leveraged new brand and logo for an interactive website experience
  • Developed a “TVOne Shows” Flash application to seamlessly portray the stars as part of a single TVOne programming family
  • Launched “Day Break” microsite to re-engage show’s existing fans and capture new ones via viral marketing campaigns