Council of Better Business Bureaus: Website Redesign and EPiServer CMS Implementation


The Council of Better Business Bureaus (CBBB) is the network hub for Better Business Bureaus in the United States and Canada. Like BBBs, The CBBB is dedicated to fostering honest and responsive relationships between businesses and consumers – instilling consumer confidence and advancing a trustworthy marketplace for all.


CBBB approached agencyQ to migrate from their failing custom CMS that supported all state and local BBBs as well as the national Council site and thousands of users a day. As the national network of BBBs, the Council had to support a complex set of business requirements governing URLs, content generation, content re-use and workflows. CBBB and agencyQ worked to develop an architecture that federated the sites into a unified EPiServer framework to support the requirements and migrate data from the existing system.

Our Solution
Developed a robust and extensible system architecture and approach leveraging EPiServer’s extensibility to accommodate complex business requirements and leveraging EPiServer’s built-in capability to manage distinct display logic, business logic and content governance rules. This powerful capability allowed agencyQ to assist CBBB with taking a very complex and quilt-work of hand-built software and replaced it with an organized, efficient and effective EPiServer platform that is far easier to maintain and support – even with CBBB’s very complex set of business rules and requirements. Effectively employed the EPiServer security and user role framework to provide granular permissions among many organizational stakeholders ultimately improving the content managers and approvers experience and ability to manage their day-to-day activities.

CBBB has reported significantly higher pages views and time spent on page as well as lower drop off rates since the redesign. Search performance was improved significantly with the implementation of taxonomy and other governances and search now drives a significant portion of the CBBB website interactions. Importantly, CBBB was able to retire an antiquated system that – at any moment – could become unsupportable due to the very limited pool of people with knowledge to update and maintain the custom software code. agencyQ continues to their partnership with CBBB providing ongoing consulting for development, governance and maintenance.

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