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The difference between CX and UX

What’s the Difference Between CX and UX?

Companies across every industry are increasingly focused on understanding their audience and personalizing their experiences. How do they achieve this? Each element of the customer journey has become its own field of study, requiring careful analysis and optimization.
What is the cost of bad CX?

What’s the Cost of Bad CX?

Today’s marketplace puts a huge amount of power directly in the hands of the consumer. When a single detail of the customer experience (CX) doesn’t live up to the customer’s expectations, the fallout can be costly.

Why focus content on customer pain points?

Pain points are, quite literally, the problems that can really make clients crazy. They are the inconveniences and inefficiencies that get in the way on a regular basis. Stemming from external and internal factors, there's usually a slightly elusive solution, making them that much more frustrating. The search for best practices, information, and tools for alleviating pain points is typically ongoing, which is why creating content around relevant solutions opens avenues for communication with potential clients.

What Is the Difference Between Traditional and Headless CMS?

  When considering the entirety of a website, including all the behind-the-scenes efforts and technology necessary for functionality, all the front end components would be considered the "head". Not to be confused with the actual "" element and inclusive content written into the code of the website, this analogy represents the front end, also considered the "face" of the website as it is what the end-users sees. 
What are types of CMS

What are the types of CMS? Headless, Traditional, and Decoupled

In choosing a CMS, there is much to consider. A myriad of options exist today, with technological innovations targeting different functionalities and making the question of choosing no easy task.  The three main types of CMS can be determined by their structure; Traditional, Decoupled, and Headless. 

What are the benefits of Headless CMS?

As noted in our eBook on Headless CMS, while "the concept of the Content Management System (CMS) has been around for over 20 years," much has changed online. Websites and the Internet are now relied upon resources for informational, transactional, and navigational user experiences. The quality of the experience in accessing this information has risen exponentially in importance, dictating how information is disseminated, secured, and accessed. 
Why focus on CX

Why Focus on Customer Experience?

Your customers are constantly online and have come to expect a high level of service that every organization has to meet if they want to survive. Rather than by price or product, organizations are competing for audiences by improving their Customer Experience now.
What is the value of good CX

What is the Value of Good CX?

At its core, CX is about human connection. Connecting an audience member to the value a brand can provide is what CX should do. More than just providing good customer service, customer experience is the totality of all experiences a customer has with your organization. It is every touchpoint and interaction, whether in-person, over the phone, or online, across all channels. 
What exactly is CX?

What Exactly is CX?

Organizations can't count on traditional marketing and sales practices anymore. Reaching your audience isn't just about catching their attention- it requires making life easier for them. Successful organizations provide seamless, simple, low-effort, and rewarding experiences for their customers. Customer Experience (CX) puts the customer at the center of an organization to make it easier to engage and meet your customers' needs within every interaction. This includes providing utility at every touchpoint across all channels and at every stage of the customer lifecycle. 
DS2

Summer of CX

These past few months have seen great work developed with new clients and long-standing client partners, with a focus on customer-experience enhanced  websites, new technologies, and creative digital strategies informed by Design Thinking, AI, NLP, and other data-driven performance marketing. 
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