Areas of Focus
Meridian Home's weak online presence and reliance on word-of-mouth referrals was inhibiting its ability to reach its coveted target audience and grow its business. agencyQ was brought in to develop a marketing program specific to its audience and geography that would drive qualified new leads through online sources.
To reach Meridian’s audience, agencyQ performed user and competitive research to identify high-value prospects, opportunities for engagement and relevant search terms. From this analysis, agencyQ and Meridian Homes developed a program centered on a home renovation workshop that would encourage prospects to engage with the Meridian team.
agencyQ developed a marketing strategy to drive awareness of the campaign with ads on social media and paid search. agencyQ developed a clear, engaging copy for the ads and focused them for Meridian’s audience with keyword and geo-targeting. Landing pages were built to route traffic from the ads that encouraged signup and were equipped with lead capture forms.
agencyQ's marketing strategy provided Meridian Homes clear road mapping and efficient execution for reaching its highly competitive audience online. With targeted ads and effective landing page design, agencyQ was able to help Meridian exceed workshop attendance goals, which doubled qualified lead generation.