WEBSITE REDESIGN AND SITECORE CMS IMPLEMENTATION

CLASP

Who are CLASP?

CLASP works with policymakers, regulators, manufacturers and consumers around the world to improve appliance energy efficiency. Since its inception in 1999, CLASP has worked in over 50 countries and collaborated with the world’s foremost Standards & Labeling (S&L) experts at every stage of products’ lifecycles to maximize performance, while minimizing impact on the environment.

Challenge

CLASP first came to agencyQ in 2011 with a dated site design and an inflexible content management platform. agencyQ addressed the challenges by implementing the Sitecore CMS, along with a custom database that held CLASP’s complex policy information. agencyQ also delivered a more modern user interface, greatly improving the architecture and the design of the site. Following a successful rollout of the redesigned site, agencyQ continued to partner with CLASP for ongoing maintenance and smaller scale projects.

CLASP then reengaged agencyQ in 2013 as they were in the midst of a large brand refresh—rolling out a new mission statement, messaging, and visual system—aimed at attracting new donors and raising awareness of the CLASP mission. CLASP needed to transform their site from one that spoke primarily to policymakers and industry experts to one that would connect with a broader audience. CLASP looked to agencyQ for recommendations on how to improve the user experience, design and functionality of the site with this goal in mind.

Solution

To help CLASP better connect with donors, while still maintaining CLASP’s current relationship with policymakers and industry experts, agencyQ:

Value

CLASP has received praise from internal stakeholders, as well as their global partners, on the redesigned site. agencyQ continues to be a trusted partner for CLASP, and continues to provide ongoing strategic and technical support for the organization.

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