The difference between CX and UX

What’s the Difference Between CX and UX?

Companies across every industry are increasingly focused on understanding their audience and personalizing their experiences. How do they achieve this? Each element of the customer journey has become its own field of study, requiring careful analysis and optimization.
What is the cost of bad CX?

What’s the Cost of Bad CX?

Today’s marketplace puts a huge amount of power directly in the hands of the consumer. When a single detail of the customer experience (CX) doesn’t live up to the customer’s expectations, the fallout can be costly.

Aftermath Services on the Frontlines of COVID-19

In response to COVID-19, many companies are implementing work-from-home policies or temporarily closing, but some are working overtime to help stop the spread directly. Our client, Aftermath Services, is one such company.

ANA is Putting Nurses First in the Fight Against COVID-19

Nurses across the country are in the spotlight as heroes in the fight against COVID-19. Solving this crisis requires getting nurses and other healthcare workers the support they need. Our client, the American Nurses Association (ANA) fully mobilized to meet this challenge by providing coronavirus resources, up-to-date information, and advocacy for their members.

Why focus content on customer pain points?

Pain points are, quite literally, the problems that can really make clients crazy. They are the inconveniences and inefficiencies that get in the way on a regular basis. Stemming from external and internal factors, there's usually a slightly elusive solution, making them that much more frustrating. The search for best practices, information, and tools for alleviating pain points is typically ongoing, which is why creating content around relevant solutions opens avenues for communication with potential clients.

What Is the Difference Between Traditional and Headless CMS?

  When considering the entirety of a website, including all the behind-the-scenes efforts and technology necessary for functionality, all the front end components would be considered the "head". Not to be confused with the actual "" element and inclusive content written into the code of the website, this analogy represents the front end, also considered the "face" of the website as it is what the end-users sees. 

Video: Lightning Demos - Design Thinking Series

The seventh installment of our multi-part series on Design Sprints and Design Thinking wraps up Day One with the day's final activities and preparing for Day Two.  Paige Connor and Bob Poulin talk about how while Day One begins with setting goals, it ends with preparation for the beginning of Day Two. 
What are types of CMS

What are the types of CMS? Headless, Traditional, and Decoupled

In choosing a CMS, there is much to consider. A myriad of options exist today, with technological innovations targeting different functionalities and making the question of choosing no easy task.  The three main types of CMS can be determined by their structure; Traditional, Decoupled, and Headless. 

What are the benefits of Headless CMS?

As noted in our eBook on Headless CMS, while "the concept of the Content Management System (CMS) has been around for over 20 years," much has changed online. Websites and the Internet are now relied upon resources for informational, transactional, and navigational user experiences. The quality of the experience in accessing this information has risen exponentially in importance, dictating how information is disseminated, secured, and accessed. 
DT Vid 3

Video: The Decider - Design Thinking Series

In the sixth installment of our multi-part series on Design Thinking and Design Sprints featuring Paige Connor and Bob Poulin, the discussion focuses on the decisions to be made.  As covered in the previous video, the themes have now been identified in the collected How Might We's. The next step is voting on and deciding how best to reach the Sprint goal based on these ideas.
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