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Webinar: The Power of Component Based Design

Component Based Design is a highly collaborative, super-efficient method for developers and designers to build websites.  By breaking website design and UX down to its most basic elements, component based design helps create a scalable, streamlined design and development process that delivers a cohesive digital experience for end-users. 
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Growing With HubSpot: Scaling Up for Success

This year we had the opportunity to participate once again in HubSpot’s Partner Day as part of Inbound 2018. The day’s events focused on new product announcements, partner success stories and behind-the-scenes discussions of HubSpot’s innovation pipeline and business strategy for the future. Beyond the staggering product innovation, what struck us most was how the profile of the typical partner has changed over the past five years.
The difference between CX and UX

What’s the Difference Between CX and UX?

Companies across every industry are increasingly focused on understanding their audience and personalizing their experiences. How do they achieve this? Each element of the customer journey has become its own field of study, requiring careful analysis and optimization.
What is the cost of bad CX?

What’s the Cost of Bad CX?

Today’s marketplace puts a huge amount of power directly in the hands of the consumer. When a single detail of the customer experience (CX) doesn’t live up to the customer’s expectations, the fallout can be costly.

Aftermath Services on the Frontlines of COVID-19

In response to COVID-19, many companies are implementing work-from-home policies or temporarily closing, but some are working overtime to help stop the spread directly. Our client Aftermath Services is one such company.

ANA is Putting Nurses First in the Fight Against COVID-19

Nurses across the country are in the spotlight as heroes in the fight against COVID-19. Solving this crisis requires getting nurses and other healthcare workers the support they need. Our client, the American Nurses Association (ANA), fully mobilized to meet this challenge by providing coronavirus resources, up-to-date information, and advocacy for their members.

Why Focus Content on Customer Pain Points?

Pain points are, quite literally, the problems that can really make clients crazy. They are the inconveniences and inefficiencies that get in the way on a regular basis. Stemming from external and internal factors, there's usually a slightly elusive solution, making them that much more frustrating. The search for best practices, information, and tools for alleviating pain points is typically ongoing, which is why creating content around relevant solutions opens avenues for communication with potential clients.

What Is the Difference Between Traditional and Headless CMS?

  When considering the entirety of a website, including all the behind-the-scenes efforts and technology necessary for functionality, all the front end components would be considered the "head". Not to be confused with the actual "" element and inclusive content written into the code of the website, this analogy represents the front end, also considered the "face" of the website as it is what the end-users sees. 
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Video: Lightning Demos - Design Thinking Series

The seventh installment of our multi-part series on Design Sprints and Design Thinking wraps up Day One with the day's final activities and preparing for Day Two.  Paige Connor and Bob Poulin talk about how while Day One begins with setting goals, it ends with preparation for the beginning of Day Two. 
What are types of CMS

What Are the Types of CMS? Headless, Traditional and Decoupled

In choosing a CMS, there is much to consider. A myriad of options exist today, with technological innovations targeting different functionalities and making the question of choosing no easy task.  The three main types of CMS can be determined by their structure; Traditional, Decoupled, and Headless. 
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