American Farm Bureau, Inc.: EPiServer Implementation and Website DevelopmentBY AGENCYQ TEAM MAY 28, 2015
American Farm Bureau (AFB) is an independent, non-governmental, organization representing farm and ranch families united in the purpose of analyzing their issues and providing education, economic opportunity and social advancement to promote the national well-being.
AFBI, the second largest member organization in the U.S., needed to enhance their engagement with hundreds of thousands of members throughout the United States. With an 8-year old site, and no ability to manage content or promotions and no ability to interact with AFBI’s member to promote membership benefits, AFBI struggled to successfully deliver benefits to members.
agencyQ created a new Member Advantage website capturing the spirit of AFBI’s brand while providing rapid access to the benefits and services relevant to each member. The centerpiece of the Member Advantage website is the ability for individual members to access discount programs specifically built for them and create personalized discount certificates for products from companies such as General Motors and Polaris. Using EPiServer’s powerful features, agencyQ created the ability to geo-target content that highlights relevant benefits and promotions. agencyQ also integrated the Member Advantage website and AFBI’s member database and CRM system to provide explicit management of local services, benefits and member profile information as well as creation of discount certificates tied specifically to individual members and their membership status and rules based eligibility for discounts.