Find-it-First (FiF) is a proprietary digital transformation technology platform that manages data, content and assets for distribution through content-rich websites and other digital channels.
One of the biggest challenges facing our clients - from government agencies to industry associations to large commercial enterprises – is managing the volume of complex technical data they have and delivering it to their different audiences. agencyQ developed a solution for this challenge that we call “Find-it-First.” It is a unique combination of proprietary APIs and software that leverages machine learning and natural language processing to efficiently ingest, analyze, and categorize large volumes of technical data - and couple these technologies with a digital experience platform to deliver more relevant content across a variety of unique audience segments.
The result? An experience that can “know” that an academic researcher needs data tables and report annotations when they search for “Ultrahigh Frequency Sound Waves” whereas a high school physics teacher would benefit more from syllabus suggestions and recent discoveries associated with the same search query.
How does it work? There are three main components of the experience:
FiF journey map overlays can be customized to any customer experience use case where there is (1) a mappable desired outcome, (2) a system of digital interactions and, optionally, (3) a system of desired human interactions. The result is that different types of users will automatically see different types and styles of content displayed on the website and returned in search results based on how they engage with and search for information.
The benefits of FiF range from 50x greater speed to ingest and categorize content, to 50% reduction in user search time – with substantial impact to saving time in managing content, as well as substantial improvement in user satisfaction, reduced bounce rates, and time on site. We at agencyQ developed FiF because we believe in the power of personalization to improve our clients’ digital performance and their audience’s satisfaction – and through FiF we put ourselves in a position to prove this value.
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