Summer of CX

These past few months have seen great work developed with new clients and long-standing client partners, with a focus on customer-experience enhanced  websites, new technologies, and creative digital strategies informed by Design Thinking, AI, NLP, and other data-driven performance marketing. 

Using AI to Drive Digital Transformation: agencyQ at #ASAETEC19

agencyQ will be presenting “Punch Above your Weight: Digital Transformation using AI/NLP-driven Content Strategy” at the 2019 Technology Exploration Conference being held in Washington, DC on December 3rd and 4th.  CEO Sean Breen and Chief Revenue Officer Bob Poulin will teach attendees how to integrate Customer Experience and Customer Journey strategy with AI, NLP, visual recognition, search functionality and content management technology for faster analysis and categorization of content leading to higher value analyses, insights and prescribed actions.

3 Key Takeaways from the 2019 ASAE Annual Expo

agencyQ presented on Customer Experience at the 2019 ASAE Annual Meeting, a conference hosting over 6000 industry professionals from across the country. The conference brings together association leaders to discuss industry trends, showcase the latest in customer experience and member experience strategies, tools and techniques, and connect association professionals. Let’s do a quick recap on what we learned and how we have been applying this knowledge towards enabling associations to achieve their mission. There were three major takeaways:
Design Thinking Process

Who Should be Included in the Design Thinking Process?

One of the main reasons Design Thinking is successful is because it counters the biases that prevent organizations from finding truly creative solutions. Because of its inclusive nature, the process alleviates issues with costs and risks and elevates employee buy-in. Design Thinking fosters problem solving with more of the total organizational knowledge, rather than a subset of it. This allows you to leverage an often-underutilized resource in decision making: the people who work closest to the problem at hand. Your subject matter experts and technicians and users have the hands-on experience needed to avoid the pitfalls that other groups might not be aware of. 
Design Sprints

How Do You Perform Day One of a Design Sprint?

Part Five of a Multi-part Series on Design Thinking & Innovation
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Everything You Need to Know for ASAE 2019

The 2019 ASAE Annual Meeting & Exposition is just around the corner, so we’ve put together a quick guide to help you get the most out of your experience.  
Design Thinking Ideation Stage

What is Ideation in Design Thinking?

Ideation is the third stage in Design Thinking. It is the most exciting, pro-active part of the process, when all plans and preparations become ready to take action in the Prototyping stage. Every part of the thought journey is included, from inkling to innovation to actualization. Any and all boundaries are pushed to generate and develop new ideas, whether visual, concrete, or even abstract. The ideal end result is in accumulating numerous ideas to serve as possible goals and solutions. 
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How Government and Private Sector CX Strategies Converge

Customer experience is now at the forefront of every government agency's digital strategy. The 21st Century Integrated Digital Experience Act (IDEA) and the President's Management Agenda have focused on improving CX internally and externally. The strategies, objectives and measurements of CX success in government increasingly dovetail with those in the private sector. The value of great CX in government revolves around reducing duplication (Efficiency), increasing transparency and increasing employee and user satisfaction with government services (Effectiveness).

Why Choose a Headless CMS Platform?

A Headless CMS is a content management system where the "web head" (i.e. the rendering of the web pages) is not part of the system, hence the term "headless". Headless CMSs do not deliver web pages, but collect and distribute content via APIs, leaving the website front-end to fetch and display the content.
How Do You Frame the Problem During a Design Sprint

How do you Frame the Problem during a Design Sprint?

The entire first day of a Design Sprint focuses on understanding the problem and its nuances. This first step is significantly important in that the stages following rely on it fully to achieve success. Not only is it about finding the right problem that can be effectively resolved by the Design Sprint, but also positioning it to be confronted directly, based on prioritizing criteria such as cost, time, impact, and any other relevant parameters. 
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