ektron to epi

7 Reasons To Move Your Organization Off Ektron

In January 2015, Ektron was acquired by Accel-KKR and its product development resources were merged with Episerver, a sister portfolio company. Although Accel leadership has disputed the notion that Ektron is being sunset, the company has very publicly hitched its wagon to its other web-based CMS platform, Episerver, as the product for future platform generations. Accel’s selection of Episerver makes clear that there will not be any additional generations of the Ektron platform.
19-Mobile Advertising Understanding Location Targeting Capabilities and Data Sources

Mobile Advertising:  Understanding Location Targeting Capabilities and Data Sources

Targeting audiences via mobile devices continues to be a challenge for advertisers. While more individuals are consuming more content via smartphones, many of the targeting tactics that have worked for desktop ads aren't available or practical for mobile advertising.  Considering the growing availability of mobile location data as a viable targeting tool, the time is right to ensure your organization's approach to location targeting is sound.

Agile Marketing Revisted

Six years have passed since the release of the Agile Marketing Manifesto. In this post Robert Poulin is stepping back to examine how Agile Marketing is holding up and what organizations should keep in mind when considering adopting an agile approach to marketing.

Google Analytics is Killing Website Design Research

How Google is Making Us Lazier (again) Few companies would begin any new capital expenditure without performing the appropriate level of market research to ensure that they're spending their money wisely. Why then do so many organizations leap into website design or redesign projects with very little effort put into market research? The increased availability of site data that has come with widespread implementation of Google Analytics across websites, has led many design professionals to believe that they're receiving all the information they need right from their Google account.

Selecting the right CMS Platform for your project

CMS, DMS, CXM, EMS… These are just a few of the acronyms that get thrown around by the vendors that are selling digital marketing tools. It seems that in the bid to make themselves stand out in the crowd, each provider has created new and exciting terminology to make their offering seem different. It’s an approach that I can sympathize with – after all, these solutions are all unique. But the lack of a true common vernacular makes the process of selection dizzying for the digital marketer trying to pick the right tool to meet their mission objectives.

Predict Tomorrow. Deliver Today.

Predict tomorrow. Deliver today.TM That's what digital marketing is all about, right? It's a tall order. As digital marketers, we look at analytics, trends, and KPIs, perform experiments, and lean on other talismans of the future to help clue us in to what works and what does not. But there is a second part to this success: delivering on those insights now. Delivering content and landing pages; websites and social posts. Delivering CRM integration and marketing automation. Get both the "predict" and the "deliver" parts right, and it's a killer combination.  

agencyQ Named Top UX Agency by Clutch

“User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-center design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.” Evan Williams, former CEO, Twitter

agencyQ Interviewed for Kentico and Sitecore Expertise

agencyQ was recently recognized by Clutch as a leading developer in Washington D.C. and Baltimore. As a result of our recognition, Clutch reached out to interview our Senior Vice President of Engagement Delivery, Steve Hamilton, on our experiences with Kentico and Sitecore, two important Enterprise Marketing Solutions. 

Clutch Names agencyQ Leading Digital Agency

agencyQ, an award-winning digital agency located in Washington, D.C., was recently recognized by Clutch as one of the top agencies and developers in Baltimore and D.C.
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