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Customer Experience (CX)
Using AI to Drive Digital Transformation: agencyQ at #ASAETEC19
agencyQ will be presenting “Punch Above your Weight: Digital Transformation Using AI/NLP-Driven Content Strategy” at the 2019 Technology Exploration Conference being held in Washington, D.C., on Dec. 3rd and 4th. CEO Sean Breen and chief revenue officer Bob Poulin will teach attendees how to integrate customer experience and customer journey strategy with AI, NLP, visual recognition, search functionality and content management technology for faster analysis and categorization of content leading to higher value analyses, insights and prescribed actions.
3 Key Takeaways from the 2019 ASAE Annual Expo
agencyQ presented on Customer Experience at the 2019 ASAE Annual Meeting, a conference hosting over 6000 industry professionals from across the country. The conference brings together association leaders to discuss industry trends, showcase the latest in customer experience and member experience strategies, tools and techniques, and connect association professionals. Let’s do a quick recap on what we learned and how we have been applying this knowledge towards enabling associations to achieve their mission. There were three major takeaways:
Everything You Need to Know for ASAE 2019
The 2019 ASAE Annual Meeting & Exposition is just around the corner, so we’ve put together a quick guide to help you get the most out of your experience.
What is the Design Thinking Methodology?
In Part One of our Design Thinking series, we reviewed our presentation at this year's ASAE annual conference on how Design Sprints enable organizations to turn the Design Thinking Methodology from theory to practice to solve their biggest challenges. Here we will discuss what the Design Thinking Methodology is and what it means for organizations of all kinds.
Design Thinking & Innovation: agencyQ at ASAE 2019
Part One of a Multi-part Series on Design Thinking & Innovation
What's the Right Social Media Mix for Your Association?
It only takes two things to drive a successful social media campaign: effective strategy and the dedication to see it through. Whether you’re revamping an existing social media presence or creating a new presence from scratch, getting the right mix of channel, tone, frequency and content type to match your audience is key. How you achieve that is with a strategy that guides your actions and aligns your social media efforts to your marketing and communications efforts. We looked at some of the most common questions we get from associations about social media and put together a framework for building a successful strategy.
Three Content Marketing Strategies to Re-Engage Members
Membership-driven associations and social impact organizations are experiencing high rates of non-renewal and overall member stagnation—two trends that any savvy marketing leader wants to improve as quickly as possible. If your organization is facing this scenario, the good news is that there is a solution. Your existing relationships and history with lapsed and lagging members indicate you already have the baseline data and business intelligence for crafting a re-engagement strategy. Here are three content marketing strategies to re-engage and retain members: Demonstrate why membership matters. Often, re-engaging lapsed members can be as simple as reminding them about the professional benefits and industry connections their membership provides. Use your organizational content to showcase the important work you’re doing and highlight how current, active members benefit from being involved. Reinforce membership’s value. Retain lagging members by providing new value through useful resources or content geared specifically to their needs. This approach will re-emphasize your organization’s purpose and specific benefits to your target audiences, reminding members why they joined in the first place. Deploy content marketing. Content marketing requires a constant stream of fresh, relevant content developed for and delivered directly to specific target audiences. Robust marketing platforms can support this content creation, dissemination and tracking in several ways: • Build content with SEO best practices so it can be found easily by your target audience. • Analyze your target audience using a data enrichment platform that provides detailed information as well as internally and externally developed analytics and algorithms to help increase the effectiveness of targeted messaging. • Craft an effective content and outreach strategy based on analyzed information and specific insights from your marketing strategy team. • Sustain and amplify the content creation process with proven best practices by building a content calendar, planning for editorial coverage, and responding to current events in your industry or around your cause. • Repurpose existing collateral into new content for redefined audience segments across additional channels. • Use marketing automation platforms to distribute your content effectively and collect data across your audience segments, enabling increasingly refined targeting and ongoing testing.
Innovation and Design Sprints for Associations at ASAE 2019
How to Attract Young Professionals to Become Association Members
For associations, membership growth equals organizational success, so finding and converting prospects into full-fledged members is critical. One segment ripe for conversion is young professionals.
3 Important Takeaways from the 2018 ASAE Annual Expo
The 2018 ASAE Annual Meeting and Expo wrapped recently in Chicago. The event, which gathered professionals from associations, agencies, and technology companies called attention to many of the trends within the association world. We spoke to several association executives who touched on how they’ve re-energized and redefined their organizations, and we distilled what the experts had to say about their challenges and opportunities into 3 key takeaways from the event: