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The difference between CX and UX

What’s the Difference Between CX and UX?

Companies across every industry are increasingly focused on understanding their audience and personalizing their experiences. How do they achieve this? Each element of the customer journey has become its own field of study, requiring careful analysis and optimization.
What is the cost of bad CX?

What’s the Cost of Bad CX?

Today’s marketplace puts a huge amount of power directly in the hands of the consumer. When a single detail of the customer experience (CX) doesn’t live up to the customer’s expectations, the fallout can be costly.

Aftermath Services on the Frontlines of COVID-19

In response to COVID-19, many companies are implementing work-from-home policies or temporarily closing, but some are working overtime to help stop the spread directly. Our client, Aftermath Services, is one such company.

ANA is Putting Nurses First in the Fight Against COVID-19

Nurses across the country are in the spotlight as heroes in the fight against COVID-19. Solving this crisis requires getting nurses and other healthcare workers the support they need. Our client, the American Nurses Association (ANA) fully mobilized to meet this challenge by providing coronavirus resources, up-to-date information, and advocacy for their members.

What are the benefits of Headless CMS?

As noted in our eBook on Headless CMS, while "the concept of the Content Management System (CMS) has been around for over 20 years," much has changed online. Websites and the Internet are now relied upon resources for informational, transactional, and navigational user experiences. The quality of the experience in accessing this information has risen exponentially in importance, dictating how information is disseminated, secured, and accessed. 
Why focus on CX

Why Focus on Customer Experience?

Your customers are constantly online and have come to expect a high level of service that every organization has to meet if they want to survive. Rather than by price or product, organizations are competing for audiences by improving their Customer Experience now.
What is the value of good CX

What is the Value of Good CX?

At its core, CX is about human connection. Connecting an audience member to the value a brand can provide is what CX should do. More than just providing good customer service, customer experience is the totality of all experiences a customer has with your organization. It is every touchpoint and interaction, whether in-person, over the phone, or online, across all channels. 
What exactly is CX?

What Exactly is CX?

Organizations can't count on traditional marketing and sales practices anymore. Reaching your audience isn't just about catching their attention- it requires making life easier for them. Successful organizations provide seamless, simple, low-effort, and rewarding experiences for their customers. Customer Experience (CX) puts the customer at the center of an organization to make it easier to engage and meet your customers' needs within every interaction. This includes providing utility at every touchpoint across all channels and at every stage of the customer lifecycle. 
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Summer of CX

These past few months have seen great work developed with new clients and long-standing client partners, with a focus on customer-experience enhanced  websites, new technologies, and creative digital strategies informed by Design Thinking, AI, NLP, and other data-driven performance marketing. 
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How Government and Private Sector CX Strategies Converge

Customer experience is now at the forefront of every government agency's digital strategy. The 21st Century Integrated Digital Experience Act (IDEA) and the President's Management Agenda have focused on improving CX internally and externally. The strategies, objectives and measurements of CX success in government increasingly dovetail with those in the private sector. The value of great CX in government revolves around reducing duplication (Efficiency), increasing transparency and increasing employee and user satisfaction with government services (Effectiveness).
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