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Posts by Tag
Customer Experience (CX)
What does the IDEA Act (21st Century Integrated Digital Experience Act) mean for your agency?
U.S. government agencies are undergoing a major paradigm shift in how they design and operate public-facing government programs, particularly in the digital space. With the passing of IDEA, the 21st Century Integrated Digital Experience Act, federal executives have the legislative authority to pursue high-value, low-risk digital means of serving the public. As reinforcement, the President’s 2018 budget promotes an innovative framework for pursuing digital engagements with the public. Together, these mandates foster a Digital Experience Framework, helping federal leaders identify best practices in customer (citizen) engagement from the current digital landscape in the private and public sectors to enhance the online customer experience of federal programs. The Digital Experience Framework is simple: Examine and evaluate the digital approach of all federal programs in the context of their online customer experiences. In practice, the Framework calls on leaders to focus on key elements of the digital customer experience, such as simplifying online engagement, designing prudent handling of data and digital documents, and leveraging engagement data to streamline online operational workflows. The Framework provides a clear opportunity for a built-in feedback loop, where the continuous awareness and refinement of citizen experience guides how we design program operations. The Framework will revolutionize how we evaluate program performance. By focusing on how well we shape customers’ online experiences, we will have a new standard for determining value across disparate programs and a means of making iterative improvements. The Digital Experience Framework, shaped by Congress and the White House, is the start of an exciting, deep digital transformation of the Federal Government as it relates to its citizens.
What is “Human to Human Marketing”?
It is increasingly vital to target, personalize and humanize your communications in today's digital world. As marketers we must focus on how these types of “human touches” interact. In “Customers Need a Human Touch in Digital Marketing”, agencyQ’s partner, Kentico, looks at the concept of human touch across the core elements of a digital marketing campaign for a hardware store client to illustrate the importance and the interplay between each of the elements.
VideoCast: GDPR Compliance
Debunking 3 Common GDPR Misconceptions
With the arrival of the General Data Protection Regulation (GDPR) roll out, agencyQ is working to help dispel some common misunderstandings and misinformation around GDPR. It’s not too late to wrap your head around the subject even if you’re not in a technical or security role at your organization.